资源描述：
《韩国化妆品在华竞争优势分析》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、哈尔滨工业大学经济学硕士学位论文AbstractToday,SouthKoreancosmeticsitsownerwithintheChinesemarketisveryprominentanduniquecompetitiveadvantages,whichmakestoday'sKoreancosmeticshavebecomeahugemarketinChinastableandrapiddevelopment,especiallyChinesewomen,theSouthKoreancosmeticslovehasbe
2、comeafashionnowadays.Thenfactorintheformationofthisadvantageisthatitisnecessarytostudy.SouthKoreancosmeticsindustryisusingitsstrengthstoexpanditsadvantageandeffectivemarketinChina,bothinfluencethequalityandconceptofthehugediversityofculturaltransmissionanddistributio
3、nchannels,arevalidforKoreancosmeticstocreateagoodbrandimage,enhanceconsumersinChina'sbrandinfluence,andestablishagoodbrandawareness.Visible,SouthKoreancosmeticsmarketinChina,althoughshowingagoodscene,but,ofwhichtherearesaleswhichalsolackthenarrowchannels,thecustomeri
4、snotallowedtograspthepsychological,themaindrawbacksofoperatingstrategies,therefore,onlytoeliminatethesedisadvantages,considerInthemarketingdoneexpandmarketingchannels,refiningmarket,walkingthelinebetweencustomerserviceandrelationshipmanagement,adheretotheconceptofbra
5、ndmarketing,professionaltraining,skillsappropriatemeasurestousemarketingstrategiesinordertofurtherenhancethecompetitivenessofKoreancosmeticsinChinaadvantage.Inthispaper,theformationofinterpretationKoreancosmeticsmarketinChina'scompetitiveedgeisbasedonstudiesoftheKore
6、ancosmeticsgainacompetitiveadvantageinChina,reasons,andfinally,youcanfurtherenhancethecompetitiveedgeofKoreancosmeticscountermeasuresinChinacarriedoutadetailedstudyandanalysis.Theaboveframework,IwouldbethecharacteristicsofKoreancosmeticsmarketingstrategyandanalysis,i
7、n-depthstudyofthefundamentalfactorsthatcontributetothecurrentSouthKoreancosmeticsinadominantpositionintheChinesemarket,inordertoexploreconcretewaysKoreancosmeticsmarketingstrategy,itsadvancedmarketingconceptsandwaysandlearn.ThustheKoreancosmeticsadvantageintheinterna
8、tionalmarketforsystemanalysis.ThenthroughcorporatemarketingforKoreancosmetics-relatedpolicyanalysis,toidentifyweaknessesintheKorean
