《纽约时报》中的中国竞技体育形象建构-研究——以2008年～2012年的报道为例

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1、competition,theathletesbodydestroyed,marginalization,politicized,lackofmanagement.Overalltheimageofathleticssportsofourcountryinonabadimage.Constructionofthebadimageofathleticssportsofourcountrymainlyareatthemercyofthedifferenceofspor

2、tssystem,ideology,theneedofnationalinterests,thepursuitofcommercialinterests,theinfluenceoftheconceptofjournalism,existingproblems,andotherfactors.Suggestedthatinthecontextofglobalcommunicationtoconstructtheimageofathleticssportsofourcountry.Specificmethodsare:t

3、ospreadsportsculture,formthetotalofidea;Wewilldeepenreformofthenationalcompetitivesportssystem,doingmoderatepackagingandmarketing;Athletestoshapeagoodselfimage;Makefulluseofnetworkmedia,thedevelopmentofnetworkdiplomacy,expandvoicechannels,etc.Keywords:

4、mes>;theimageofcompetitivesports;theimageofnationalathleticsystem;athleticimage;sportsimage;ConstructionIII目录摘要...........................................................IAbstract..........................................................II目录.....................

5、.....................................IV1前言...........................................................11.1选题意义.....................................................11.2文献综述.....................................................11.2.1对体育形象概念的研究.......................

6、............11.2.2对《纽约时报》报纸的研究...............................21.2.3对国家形象建构的研究...................................21.2.4对体育形象建构的研究...................................41.2.5《纽约时报》对中国形象建构的研究.......................41.2.6总结..............................................

7、.....51.3理论依据....................................................61.3.1议程设置理论...........................................61.3.2话语分析理论...........................................61.3.3形象学研究.............................................71.4概念界定.......................

8、..............................72研究方法.........................................................92.1研究对象的选取..............................................92.2研究方法........