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ID:31954867
大小:10.00 MB
页数:72页
时间:2019-01-29
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1、东北大学硕士学位论文AbstractMarketingStrategyResearchOnGrundfosPumpChinaAbstractPumpisthetransmissionfluidorfluidsuperchargermechanical.Itwillprimemoverofthemechanicalenergyorotherexternalenergytransmittedtotheliquid,SOthattheincreaseofliquidenergy.Pumpismainlyusedtotransportliquidssuchaswater,oil,acid-basef
2、luid,emulsion,emulsionandliquidmetaloverhang,etc.itCanalsotransportliquid,gasmixturescontainingsuspendedsolidsandliquids.Fromindustryprofessionalsofresearchinstitutionsshowthatthenext3to5years,thedomesticpumpindustrywillmaintaina11%~12%growthrate.Inparticularbenefitedfromthecountry’Spositivepolicie
3、sandtheexpansionofdomesticdemanddriven,electricpower,ironandsteel,petrochemical,andotherkeysectorsofthenationaleconomyandurbaninfrastructureneedscontinuetogrow,China'spumpindustrywillbehigherthan2%~3%ofthespeedofsustainabledevelopment.”West-EastGasTransmission””West—EastPowerTransmission””South-Nor
4、thWaterDiversion”andtheShanghaiWorldExpoin2010willfocusonprojectsincountriessuchastheneedtostartsupportingalargenumberofpumpproducts;asreadjustingtheindustrialstructureofdevelopedcountries,Chinaisthetransferofworldmanufacturinghasgraduallybecomethemainbattlefield,butalsofacegreaterpumproomfordevelo
5、pment.ChinaPumpIndustryAssociation,accordingtoprojectionsbytheyear2010,grossindustrialoutputvalueisexpectedtopump180billionRMB,.salesincomereached19billionRMB..HugeChinesemarkettoattracttheworld。SmajortransnationalcorporationspumPtopourininvestmentinChina,aRerundergoneexploratorystageofstudyandexpe
6、rienceaccumulatedstagetheGrundfosGroupin1995,becamethemainforceintheinvestmentpo—wers.?Inthispaper,GSHastheresearchobject,tousethetheoreticalanalysiswithacombinationoffieldresearch,firstofall,thetheoryofmarketingstrategyaredescribedforthestrategicmanagementofmarketingresearchtoprovideasolidtheoreti
7、calsupport;Secondly,theuseofPorter’Sfiveforcesmodelofcompetitionforwaterindustrycompetitionstructureanalysis,throughinternalandexternalbusinessenvironment,SWOT,.V.东北大学硕士学位论文Abstractthestatusoftheenterprises
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