格兰富水泵中国市场营销战略分析

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1、东北大学硕士学位论文AbstractMarketingStrategyResearchOnGrundfosPumpChinaAbstractPumpisthetransmissionfluidorfluidsuperchargermechanical．Itwillprimemoverofthemechanicalenergyorotherexternalenergytransmittedtotheliquid，SOthattheincreaseofliquidenergy．Pumpismainlyusedtotransportliquidssuchaswater,oil，acid-basef

2、luid，emulsion，emulsionandliquidmetaloverhang，etc．itCanalsotransportliquid，gasmixturescontainingsuspendedsolidsandliquids．Fromindustryprofessionalsofresearchinstitutionsshowthatthenext3to5years，thedomesticpumpindustrywillmaintaina11％～12％growthrate．Inparticularbenefitedfromthecountry’Spositivepolicie

3、sandtheexpansionofdomesticdemanddriven，electricpower,ironandsteel，petrochemical，andotherkeysectorsofthenationaleconomyandurbaninfrastructureneedscontinuetogrow,China'spumpindustrywillbehigherthan2％～3％ofthespeedofsustainabledevelopment．”West-EastGasTransmission””West—EastPowerTransmission””South-Nor

4、thWaterDiversion”andtheShanghaiWorldExpoin2010willfocusonprojectsincountriessuchastheneedtostartsupportingalargenumberofpumpproducts；asreadjustingtheindustrialstructureofdevelopedcountries，Chinaisthetransferofworldmanufacturinghasgraduallybecomethemainbattlefield，butalsofacegreaterpumproomfordevelo

5、pment．ChinaPumpIndustryAssociation，accordingtoprojectionsbytheyear2010，grossindustrialoutputvalueisexpectedtopump180billionRMB，．salesincomereached19billionRMB．．HugeChinesemarkettoattracttheworld。SmajortransnationalcorporationspumPtopourininvestmentinChina，aRerundergoneexploratorystageofstudyandexpe

6、rienceaccumulatedstagetheGrundfosGroupin1995，becamethemainforceintheinvestmentpo—wers．?Inthispaper,GSHastheresearchobject，tousethetheoreticalanalysiswithacombinationoffieldresearch，firstofall，thetheoryofmarketingstrategyaredescribedforthestrategicmanagementofmarketingresearchtoprovideasolidtheoreti

7、calsupport；Secondly,theuseofPorter’Sfiveforcesmodelofcompetitionforwaterindustrycompetitionstructureanalysis，throughinternalandexternalbusinessenvironment，SWOT,．V．东北大学硕士学位论文Abstractthestatusoftheenterprises