丹麦格兰富+Grundfos水泵+VI手册+

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1、WelcometothenewcorporatedesignforGrundfos.Aswedevelopedourconcept,wealsosawtheneedforastrongerandmodernvisualappearencethatwouldgiveGrundfosgreaterprominenceintheinternationalarena.Grundfosisbecominganincreasinglydynamicorganisation.OurdesignprogrammehasbeendevelopedtotakeGrundfosi

2、ntothefutureandmeetthegrowingneedsforasharedidentitythroughoutthegroup,andtoreflectourcorebusiness,aswellasourprofessionalandinternationalappearance.Grundfos'graphicsshouldsendthesamesignal-clearandconcisecommunicationfromaninnovativecompanythatthecustomercandependon.Folowingshowna

3、resomeexamplesofimplementationofthenewcorporateidentity.ThelogoA.Aninnovativeanddynamicperception.15XX3XX1/3XThespeciallydrawnlogotypeandtheinnovativescrew,intherelativeproportions.TheGrundfoslogoA,hasbeenvectorizedandcanthereforebesignificantlyenlargedorreducedwithoutanylossofdeta

4、ilsaslongasitretainsitsvisualstrenght.Itispossibletousethelogobothinpositiveandnegative.OnsurfaceswherethespaceisnotvisuallysuitableforthelogoA,analternativelogoBwiththescrewabove,canbeused,e.g.onverticalslimsigns.15X4X6XXX1/3XThespeciallydrawnlogotypeandtheinnovativescrew,intherel

5、ativeproportions.TheGrundfosalternativelogoB,hasbeenvectorizedandcanthereforebesignificantlyenlargedorreducedwithoutanylossofdetailsaslongasitretainsitsvisualstrenght.Itispossibletousethelogobothinpositiveandnegative.Thescrewasagraphicelement,slightlyvisibletothebackground(recommen

6、tedtones:8-12%).Supportsthelogoone.g.stationariesandbusinesscards,andshouldneverappearalone,butalwaysonthesamesurfaceasthelogoAorlogoB.Thescrewasagraphicelement,canbeusedinfullsizeorcroppedasshownbythedottedlineabove,foruseonareaswithlimitedheighte.g.trucks.Conceptcolour:PA201Conce

7、ptcolour:PA145Corporatecolour:PA541CMYK0-100-65-300-55-100-10100-65-5-45RGB160-12-38225-134-276-75-134Pantone201145541100%90%80%70%60%50%40%30%20%10%PA541PCAM5Y4K1:100-65-5-45PPAA220011PPAA214051TheGrundfoscorporatecolourisPA541.PA201andPA145areconceptcolours.Fordecorationpurporses

8、tonesofPA541andCMYK100-65-