m公司发展战略-研究

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1、AbstractImmigrantsindustryisasyoungastherealestateindustry．Bothofthemstartedtobeaseparateindustryintheearly1990safterthereformandopeningup，andgrewupintheearly20thcenturywiththedevelopmentofChineseeconomyandmadegreatachievements．Facingthechangesofimmigrationpolicyinrecenty

2、earsandtheincreasinglyfiercecompetitionintheindustry,howtoimprovethecorecompetitivenessofenterprisesinordertorespondadequatelytothevariouseffectsoftheexternalenvironmenthasbecomethekeymatterofsurvivalanddevelopmentstageoftheimmigrationindustry．Firstly,combinedwiththestatu

3、sofimmigrantsindustry,CompanyM’sinternalandexternalenvironmentisanalyzedinthetextusingPESTanalysis，fiveforcesmodelandSWOTanalysistheoryaftercombingstrategicmanagementtheorysystematically．Then，thepaperarguesthatinfaceofcomplexandvolatileexternalenvironment，companyMneedtoad

4、justthestrategicplanassoonaspossibleinordertoadapttothenewsituation．CompanyM’Sdevdopmentstrategyshouldbeconsideringthecombinedeffectoftheinternalandexternalenvironment，basedinBeijing,thelayoutalongthecoast，facingthewholecountry．Porter’Sfiveforcesmodelanalysisshowsthatitsc

5、ompetitivepressuresmainlycomesfromcompetitorswithintheindustry,accordingly,companyM’Sdevelopmentstrategymustadheretothepathofdevelopmentofspecializationanddiversificationabsorbingadvantagesofallquarters，formitscorecompetitivenessandenhancethemanagementabilityandstrategicc

6、apabilitiesthroughcontinuouslearningandaccumulation．Keywords：CompanyM，Immigrantshdustry，developmentstrategic．II．目录第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．1研究背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．1．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l-1．2选题意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．2研究方法及思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯．1．2．1研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．2．2

7、研究思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．3研究框架和内容⋯．⋯⋯⋯⋯⋯⋯⋯．⋯⋯．⋯⋯⋯⋯1．3．1研究框架⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1．3．2内容安排⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯第2章战略管理理论综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2．1企业战略管理的涵义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2．1．1企业战略实质⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2．1．2企业战略管理定义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．2．1．3企业战略管理过程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．3572．2企业战略管理理论的演进及流派划分⋯⋯⋯⋯⋯⋯⋯⋯⋯．

8、92．2．1企业战略管理理论的演进⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．92．2．2企业战略管理理论的流派划分⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯102．3企业战略管理理论新发展⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．142．