md日电公司竞争战略研究

《md日电公司竞争战略研究》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、山东大学硕士学位论文ABSTRACTSinceenteringnewcentury,China'shouseholdelectricalapplianceindustryrapidexpansionisdevelopment,domesticnumerousbrandgatheredoneplacetogetherwimforeignsomeappliancestycoonforayintoChinamarket，theChineseelectricalappliancesindustryisstillbecomeChinaoneofthemostcomp

2、etitiveindustries．FormulateandimplementthecorrectcompetitionstrategyhasbecometheChineseelectricalappliancesenterprise’Ssurvivalanddevelopmentfoundation．ButnowtheChineseelectricalappliancesenterprisestodevelopstillexistmanyproblems，Eitherstrategiclackofforesightsex，orimpracticalish

3、ardtodo，Thisproblemseriouslyrestrictstherapidgrowthofhomeapplianceenterpriseandexpands，Someevenbecausethewrongcompetitionstrategycauseenterpriseinthefiercecompetitionenvironmentlostout．Therefore，Comprehensiveandaccurateanalysisofinternalandexternalenvironment，homeapplianceenterpri

4、se，Forenterprisestodevelopsuitsownpracticalcompetitionstrategyhastheextremely、，italsignificance．Competitionstrategyformulationtoconsidertwocentralissue，Firstistheindustrialstructure，secondlyisindustrypositioning，Fromthetwopointstoconsideraccessthecorecompetitiveness．Thispapertakes

5、theChinesesmallhomeappliancegiantMDgroupforexample，UsingtheEFEandIFEtheoryanalysisextemalenvironmentandinternalenvironment,Formulated、7l，impottercompetitiontheoryMDgroupcompetitionstrategy，Andthroughaseriesofmeasurestoensuretheimplementationofthestrategy，Thesismainresearchworkandr

6、esultsare嬲follows：I、UsethePESTmethodtoanalyzetheMDmacroenvironmentandtheindustrialdevelopmenttrend．2、Thehuman,productionofMD，operationandmarketingresources，r&danddesigngivesadetailedanalysis，thepapermadeaccordingly．3、throughtheuseofMD，EFEIFEinternalandexternalkeyfactoranalysisthec

7、ombination”fivekindsofforcemodel”，moredetailedunderstandingofthecompany,andputsforwardthestrategicstatusofMDwalkmancompetitivestrategy．2山东大学硕士学位论文4、Accordingtothedevelopmentstrategyandindustrypositioning，fromhuman,production,operation，procurement,businessandculturalaspectsofthepro

8、posedstrategyimplementmeasurestog