ydsj公司发展战略研究

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1、摘要本文立足于YDSJ公司面临的外部宏观环境和行业环境，以及企业的现状，针对其存在的问题进行了深入的研究。以其作为典型案例，通过系统分析，试图提出在当前通信行业快速发展和剧烈变革的情况下，YDSJ公司应当制定的战略定位以及围绕着这一战略定位的发展方向。YDSJ公司经过多年的发展，尽管在取得了一定的成就，但面对国际国内外部环境的变化以及来自同行业其他企业的竞争，还没有做比较系统的战略研究工作。目前，面对各种错综复杂的竞争形势以及行业不断深入的改革，YDSJ公司需要确立起适合本企业的发展战略。在对YDSJ公司发展现状进行全面、对YDSJ公司的外部环境进行总体分析，系统评述的

2、基础上，采用PEST分析法同时，还借鉴迈克尔·波特的五种力量模型对YDSJ公司所处的行业环境进行分析。另外，通过分析YDSJ公司的内部条件，找准了公司自身发展的优势和劣势。在此基础上，评价和分析了通过SWOT矩阵得出的备选战略，进而为YDSJ公司选择了一体化和差异化的联合战略。最后，有针对性地从三个方面提出YDSJ公司发展战略实施的措施。关键词：YDSJ公司，战略研究，战略实施AbstractInthispaper，basedontheYDSJcompaniesfacingtheexteriorandmacroscopicalenvironmentandindustry

3、environment，aswellasthecurrentsituationoftheenterprise，inthelightofitsexistingproblemsarestudied．Asatypicalcase，throughtheanalysisofthesystem，attemptstoproposeinthecommunicationsindustryrapiddevelopmentandrapidchangeofcircumstances，YDSJcompanyshallformulatethestrategicorientationandaroun

4、dthestrategicpositioningofthedevelopmentdirection．YDSJcompanyafteryearsofdevelopment，althoughgainedcertainsuccess，butinthefaceofinternationalanddomesticchangesintheexternalenvironmentaswellasfromotherenterprisesinthesameindustrycompetition，alsodonotcomparethesystemofstrategicstudies。Atpr

5、esent，inthefaceofvariousperplexingcompetitionsituationandindustryconstantlydeepreform，YDSJcompanyneedstoestablishsuitablefortheenterprise’Sdevelopmentstrategy．IntheYDSJdevelopmentofthecompanytoconductacomprehensive，systembasedonthereview，usingthePESTanalysisofYDSJcompany’Sexternalenviron

6、mentcarriesonoverallanalysis，atthesametime，alsofromMichaelPotter’SfiveforcesmodelofYDSJcompany’Sindustryenvironmentanalysis．Inaddition，throughtheanalysisofYDSJcompany’Sinternalconditions，identifythecompany’Sowndevelopmentadvantagesanddisadvantages．Onthisbasis，evaluationandanalysisaremade

7、bySWOTmatrixderivedbyalternativestrategies，andthentoYDSJcompanychosetheintegrationanddifferentiationcombinedstrategy．Finally,inatargetedmannerfromthethreeaspectsofthedevelopmentstrategyofYDSJcompanyimplementingmeasures．Keywords：YDSJcompany,StrategyResearch，StrategyImpleme