关于永辉超市价值的分析与思考

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1、THERESEARCHANDSTUDYOFTHEVALUATIONOFYONGHUIABSTRACTWiththedevelopmentofeconomicanddisposableincomeofresidentsofChina,retailsandsupermarkethasalsoexperiencedbloominginthepastdecades.RepresentedbyCarrefour,Wal-MartandRT-Mart,foreignsupermarketshaveexpandedtheiroperationalloverofChina.Although

2、domesticsupermarketshavealsobeendevelopingwithhighspeed,thescale,operationperformance,andbrandingarestillbehindtheforeignbrands.Yonghui，whichwaspreviouslyaprivatecompany,wenttolistingin2010,withcompetivenessoffreshfoodandproducts.Yonghuihasexpandeditsoperationnationallywith250shopsacrossCh

3、ina.YonghuiistheNo.7brandinthetop100ranksoffastconsuminggoodsofChinain2012.Basedonthetheoryofvaluebasedmanagementandcorporationvaluation,westartedfromtheanalysisofstrategy,focusontheoperationandfinancialperformance,maketheanalysisofthestrategyandvaluationofYonghui.Basedontheviewofvaluedriv

4、erindicator,calculatethepresentvalueoffreecashflowandgettheimpliedvalueofshareholderandtheimpliedstockprice,withthemodeloffreecashflow.Comparetheimpliedstockpricewiththepriceinmarketandtrytoprovidetheadviceforinvestment.ComeupwiththesuggestionontheimprovementofthevaluationandoperationofYon

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