电子商务应用对企业营销渠道竞争力的影响.研究

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2、therelatedtheoretiealresearehonehannelsbehaviorandchannelseomPetitivenesshasthePartialvalue.Keywords:E一businessaPPlieations;ehannelbehavior;channeleomPetitiveness;SEM勺peofThesis:APPliedReseareh目录目录1绪论...................................................……，.

3、...........................................................................……11.1研究背景....................................................................................................................……11.2研究的目的和意义，.......................................

4、............................................................……21.3研究思路及方法........................................................................................................……21.4研究内容和框架.....................................................……‘.......……

5、，二，...........................……32国内外相关理论研究综述..................................................................................................……52.1电子商务理论....................................................................................................

6、........……52.1.1电子商务的概念..............................................................................................……52.1.2电子商务的应用理论......................................................................................……52.2渠道行为理论.......................

7、.....................................................................................……72.2.1渠道信任行为..................................................................................................……82.2.2渠道合作行为............................................

8、....................................................……102.2.3渠道沟通行为................................................................................................……122.2.4渠道冲突行为.....................................