电视传媒行业管理中的信息技术应用-研究

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1、AbstractWithouttheftowneffectiveinformationmanagementsupportsystem,mostofthedomesticTVmediaorganizationshavebeenexchanginginformationbysignatureonpaperandinteractiveconfirmation,whichleadstoacommonasymmetryofinformationindifferentdepartmentsandastagnantworkeffiencyintheindustry．Thedevelopmentofi

2、nformation-basedmanagementandwideapplicationofinformationtechnologymakeB／Sstructm'einformationsystemahotspotinthefieldofinformation．AndB／SstructureinformationsystembasedonthedemandofTVmc(1iaindustryisbecomingthemostacceptablypracticalsolutiontoTVmediainfonnalizafion．GiventhepracticaldemandinTVme

3、diaindustrymanagement,theprojectprobesintotheapplicationofinformationtechnologyinTVmediaindustry,anddevelopsaTVmediaindustrymanagementsystembasedonOA，CRMandELMS．Focusingontheanalysisanddesignofinformationsystemandthedesignoffunctionalmodules，thedissertationbringsupwithsystematiclogicdesignsandmo

4、duledesignsandexploresanoperableB／S—·structure--basedsolutioninTVmediaindustryinformationsystembyanaly疽ngthebackgroundofsignificanceofaresearchonTVmediainformationmanagementsupportsystemandintroducingB／Stechnologyandtheadvantagesofthetechnology．KeyWords：B／Ss1田】ctI】re；InformationTechnology；Manage

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