船舶配套贸易商行的竞争战略研究

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1、073025428凌学忠船舶贸易商行的发展战略Abst段etRaPiddeveloPmentofChineseshiPbuildingeallsontherelevantquiekdeveloPmentofChinesemarineequiPmentsuPPlyeapaeity.AstheexPertisemarineequiPmentsuPPlyeomPany，howtoeffeetivelymakeuseofaecumulatedtechLniealsourees，Procurementsources，OEMsoure

2、es，HRsourees，informationsourees，erediteooPerationsources，IogistiesourcesanddeePunderstandingandmuehearetoChineseshiPbuildingfield，andassistChineseshiPyardsfurtherdeveloPshiPbuildingeaPaeity，enhaneeeomPlieatedeomPetitionintheworld，15aurgentstrategietoPie，andalsohis

3、torietaskofaChineseshiPbuildingPeoPleinnewera.Thewritereonsidersthat，withthedeveloPmentofChinesemarineequiPmentsuPPlyeomPaniesformorethan20years，it15thetimetoreorganizethisfieldinoulertomatehthenewera.FinancialerisisProvidesthebestoPPortunityforsuehreorganization.

4、MarinesuPPlymarketmustbereadjusted，thencouldbeshakenofffromPrimaryworsecompetitionandenterintoakindofwelldevelopmenttrack，tofittoChineseshipbuildingwholeabilityimProvement.ShanghaiL&2IndustryCo.，LimitedanditsmothercomPanyHongKongL&ZInternationalTradingCO·，Limited，

5、fromestablishedin2002，WiththehelPofglobalshiPbuildingdeveloPmentwhichlastinglongtime，catchthebusinessoPPortunityanddeveloPmentitselfaceordingly.NowalreadybeeomeoneofthebestmarineequiPmentsupplyinChinesemarinefield，winve仃goodbusinesstrustwiththeexeellentagentservie

6、eandexpertiseSCMabilit丫andeontributeverymuehtoChineseshipbuildinginthislongtimebullmarket.From2003，theglobalshiPbuildingkeePProsPerousuntil2008，ChineseshiPbuildingfielddeveloPedverywellandnowalreadyeanbuildallkindsofshiPexeePtoferuiseliner.Insuchgoodsituation，L&2r

7、isesraPidlyandhasthePotentialPowertoleadthemarineequiPmentsuPPlyfield.FinancialerisisgivesabestoPPortunityforL&2.ForeseeingoPPortunityhidedundererisis，L&2decidestodeveloPinthehardtime.TheexaetstePsaredeveloPinsideabilityandre一ereateL&2IT/15system，strengthsofteamwo

8、rk，andmergeothertradinghousesasmoreasPossible，inordertobeeometheleadingdistributorafterfinaneialerisis.Keywords:agentservieere一organizationteamworkleadi