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ID:31934449
大小:1.55 MB
页数:45页
时间:2019-01-29
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1、ondimensioneconomyanddiversitybusinessandillustratesomefeaturesandkeyelementsofindustrydevelopment.Andfurtherlyanalyzing也eoverallstatusoftheshoesindustryinChengduthecommentsofthekeyelements,itpointedoutthebasicadvantageanddisadvarttagstheoverallcompetitivne
2、ss.On也econjunctionofthegeneralenviromentanddevelopingtrendintheworldandChinashoesindustry,itpointedoutthemajorproblemanddevelopingopportunityofChengdushoeindustry.?。-AsforthemajoropportunitiesChengdushoesindustryfaces,thisarticlepointedoutthatit'sfromtwomaj
3、orsides:l、lntheareaoflow—priceproducts,theopportunitymaycomefromthetransverseintheinternalindustry.Itmayhappenthattheproductionofthelow—priceproductstransversemoretoChengduthrough也ereadjustingtherelativeresourcesinChinathesituationofthiskindofDroductionkeep
4、ingfixedintheworld.砥SkindofsituationmeansChen£dumustcapturemoresharesinthismatul'emarkets.2、Intheareaofmiddle&highpriceproducts,ChengdugrowfasterthanothercompetitorstOgetbiggershares.0nthebasisofobjectiveanalysisaboutthesedevelopingtrend,thisarticlegiveshis
5、commentstheoveralltargetsofthisindustry.Furthermore,thepracticalmethodstoachievethistargetswillbementionedinthisarticleaSasuggestion.Afterthebasicanalysisofthegeneralindustry,thisarticlegoestalkingaboutsomepracticalactualproblemstheenterprisemayface,takebra
6、nddevelopingandforeignmarketingasaIlexample.Thisarticletriestoanalyzetheseproblemsbyusingthetoolsofcompetitivestrategyto2emphasizehowtofaceandunderstandtheseproblemsasaenterprise.Then,bytheconjunctionoftheirownactualsituations,theenterprisesshoulddevelopthe
7、irproperdevelopingstrategies.Meanwhile,thearticlealsopointsoutthattheFOCUSINGstrategyshouldbemuchpropertothemostof10calbusiness.Asforthemarketingtacticsintheinnermarkets,thisarticlefiguresoutthattheshoesbusinessshouldunderstandthemeaningofthebranddevelopmen
8、tatthefirst.Then,onthebasisofconsideringtheirOWncompetitivestrategy,itshouldusescientificmarketingtoolstodeveloptheiririflermarkets.Asforintemationalmarkets,thisarticlefiguresoutthattheshoesbusinesssho
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