闭环式供应链管理中的定价策略.研究

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1、定价策略研究AbstractThispaperaddressesissuesrelatedtomanagementofdosed-loopsupplychainswithremanufacturing．Thechallengeofremanufacturingusedproductsintonewonesandcreatingavalue-addedactivityposesinterestingandmeaningfulquestionswithrespecttosettingappropriatepricesforbothnewproductsandre

2、manufacturedonestomaximizetheprofitsofsupplychainmembersaswellasthesystem．Inthelightoftherelativelynewdevelopmentswithregardstoproductrecoveryintheliteratureandinpractice，weestablishandresearchonatwo-phaseclosed—loopsupplychainmodelwithonlyonemanufacturerandoneretailer．Basedonanaly

3、sisofreality,wediscussthetopicinChapterThreeandChapterFourrespectivelyunderthefollowingtwocircumstances，thatis，whentheremanufacturedproductsareentirelythesameasnewoneswithrespecttoqualityandprice，andwhenthesetwotypesofproductsaresoldatdifferentprices．Undereachcircumstance，wefocuson

4、theoptimalpricingdecisionsofsupplychainmembersasdecentralizeddecision—makingsystemaswellascentralizeddecision—makingsystemandhowtomakepricedecisionsformanufacturertomaximizesystemprofits．Theobjectiveistoprovidedecisionsupportinproductpricingandcontractsdesigningwhichareflexibleinle

5、adingtowin-to-winbetweentheupstreamanddownstreamchannelmembers．Aftercomparingoptimalsolutionsofeachmodel，weconcludethat，pricesandquantityofbothremanufacturedproductsandnewproductssupplychainprovidesrelyonthecostsavingsofremanufacturedproducts，thatis，ineachconditionthereisathreshold

6、，whencostsavingsislessthanthethresholdsupplychainwillprovidebothnewproductsandremanufacturedones，otherwise，supplychainwillonlyprovideremanufacturedproducts．Ontheotherhand，manufacturer,astheleader，isabletocoordinatethedecentralizedsupplychainandcontroltheprofitsdivisionbetweenupstre

7、amanddownstreamsupplychainwithflexiblysettingthepricesofremanufacturedproductsandnewproducts．Keywords：dosed-loopsupplychain；productremanufacturing；pricingdecisions；supplychaincoordinationChineseLibraryClassification：C931．121．1研究背景第一章引言20世纪70年代，发生了两次世界性能源危机，经济增长与资源短缺之间矛盾凸显，引发了人们对经济增

8、长方式的深刻反思。80年代人们开始探索可持续发展道路