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ID:31934081
大小:4.31 MB
页数:65页
时间:2019-01-29
《中青年女性线下服装消费行为群体差异化-研究——以30-45岁一二线城市女性为例-(1666)》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、浙江理工大学硕士专业学位论文中青年女性线下服装消费行为群体差异化研究Thispaperwantstogettherelevanceresultsbetweenindividualpropertiesandconsumptionbehaviorthroughresearch.Subdividingconsumermarketcanhelpclothingenterpriseshaveobvioustargetindevelopingandpromotingproducts,italsocanimprovetheirproducts’competitioninthemarket.K
2、eyWords:Middle-agedfemale;ClothingConsumptionBehavioroffline;Personality;Groupdifferences;SPSS.III万方数据浙江理工大学硕士专业学位论文中青年女性线下服装消费行为群体差异化研究目录摘要........................................................................................................................................................
3、..............IAbstract...................................................................................................................................................................II第一章绪论...................................................................................................
4、........................................................11.1研究背景及问题的提出.....................................................................................................................11.1.1研究背景...............................................................................................
5、..................................11.1.2问题的提出.............................................................................................................................41.2研究目的和意义...............................................................................................................
6、..................51.2.1研究目的.................................................................................................................................51.2.2研究意义.............................................................................................................................
7、....51.3研究内容、方法与技术路线.............................................................................................................61.3.1研究内容.............................................................................................................
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