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1、重庆大学硕士学位论文中型城市女性群体旅游消费行为与市场营销对策研究姓名：段永康申请学位级别：硕士专业：工商管理导教师：马果20060401重庆大学硕士学位论文英文摘要ABSTRACTRecentyears,withthecontinuouslyandsteadilydevelopmentofeconomyinChina,thetourismindustrystepsintoitsboomingera・Taketheyear2005asanexample,thetotalnumberofdomestictouristswasuptol・2b
2、illionsandincreasedby10.0%comprisedtothelastyear's.ThetotalrevenueofdomestictourismwasRMB.528.6billions,andincreasedby12.2%・ThetotalincomeofinternationalanddomesticisRMB.768.6billion,andincreasesby12.4%fl1.Tourismindustryisoneofthemostpotentialandfast-clcvclopingemergingi
3、ndustriesinnowadaysworld,itisplayinganmoreandmoreimportantroleintheeconomicandsocialdevelopmentwiththeChina'sreformingandopening・Indomestictourismmarket,urbanpeopletakethemajorityoftourconsumptionamount.Womenaremajorincome-makerandimportantparticipantsofconsumingdecision-
4、makinginfamilies,andtheirtourexpendingandconsumerbehaviorshavesignificantinfluencestotourconsuminginourcountryconsequently.Tourconsumerbehaviorisaspecificconsumerbehavior・Bycarryingoutthestudyonsuchagroupofpeopledconsumermotivationandbehaviormodels,itwillhelptofindoutathe
5、bestfitpointofthebenefitamongthetourists,theownersoftourresourcesanditrstheoperators.Manymedium-sizedcitiesinChinahavetheirownparticulartourismresources.Therefore,undertakingastudyonfemaletourconsumers1behaviorsoninamedium-sizedc让ythatnotonlycanbenefittoguidingthetourismn
6、ecdsandwantseffectively,butalsohelpintourismproductdevelopmentandprovidetheoreticalandpracticalsupportingtothetourismenterprises.Italsohasanimportantpracticalvalueonexpandingdomestictourmarket.However,sofar,veryfewresearchesonfemaletouristconsumerbehaviorinmedium-sizedcit
7、ieshavebeendoneinexistingresearchliterature.Inthisstudy,aquestionnairesurveyapproachisusedtocollectsamplingdatainKaifeng・Theauthoranalyzesthecharacteristicsoffemaletourists1consumerbehaviorinatypicalmedium-sizedcityinChina,especiallytheconsumerindividualcharacteristics,co
8、nsumingpreferenceandconsumcrbehaviorcharacteristicsetc.Finally,sometourismmarketingstrategiesare
