appendixasampleexportplan-unitedstatesdepartmentof附录a样品出口计划-美

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1、AppendixA:SampleExportPlanCompanyGoals•Increasecompanysalesbyfivepercent.•Locateadistributorforourproductinonetargetmarketeveryyear.•Participateintheglobalmarketplace,takingadvantageofthe96percentofworldconsumersthatliveoutsideoftheUnitedStates・•Showa

2、profitinourexportinitiativewithinthreetofiveyears.FinancialResources•Annualcapitalbudgetof$35,000.•Half-timestaffposition.•Three-tofive-yearminimumcommitment.•PotentialofBrandedprogramfundsthroughstate,regionaltradegroup.Non-financialResources•Product

3、inquiriesfromCanada,Mexico,Taiwan.•Staffexpertise:oOneSpanishspeakingstaffmember.oSeveralstaffmemberswithtravelexperienceinCanada,Mexico,andEurope.oOnestaffmemberwithfamilycurrentlylivinginNewZealand.oOnestaffmembertrainedinexportreadinessclassandwill

4、ingtotakeadditionalclasses.•Additionalhumanresources:oCompanywillconsiderhiringaconsuitant.oCompanywillconsiderhiringanewemployeetosupportexporting.•OnedistributorthathassoldourExportCookiestoagrocerystoreinCanada.•Experiencewithrequestingandcheckingr

5、eferencesofpotentialbuyers.CurrentTrendsAndPractices•Ourcompanygrowthhasbeenthreepercentperyearforthepastfiveyears.•Ourproductiscurrentlysoldnationally,throughdistributors,toretailoutlets,hotels,andairlines.•Ourcurrentpromotionalstrategiesineludeshelf

6、talkers,coupons,andstorepromotions.ProductionCapacity•Sufficientcapacitytoincreasesalesby25percent.TargetMarket(Source:WorldTradeAtlaQPotentialMarketsforNon-FrozenCookiesMexicoshowsstrongpotentialnotbecauseofthevalueofthemarketbutthegrowthinsalesandth

7、evalueoftheU.S.shareofthemarket.Leading15CountryMarkets2001Rank(Global)1999to2001%Change(Global)%U.S.MarketShare2001MillionsofU.S.Dollars199920002001France1-3.69%0.27%396.56374.03381.90Germany2-4.33%0.13%307.75261.09294.41UnitedKingdom30.26%0.55%227.7

8、2205.56228.33Belgium4-6.66%0.23%212.89186.34198.70Canada510.20%64.2%123.53130.19136.13Italy6-3.40%0.009%109.5095.00105.78Netherlands7-6.63%0.03%101.4396.2194.71Ireland80.27%0.02%92.6095.3892.84Spain913.30%0.34%78.7392.8389.24Austria10-16.2%0.0