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1、WORD完美整理版餐饮企业绿色营销研究摘要20世纪90年代以来，随着经济发展的速度，该怎么处理人与自然，资源与生态之间的关系，走可持续发展之路，已变成社会的焦点，受到全社会的关注，企业的绿色营销就在这种环境下应运而生。随着世界经济就持续高速发展，高消费、高生产、高能耗的发展模式把人类与自然的之间的和谐关系已产生矛盾，为人类留下了很大的生存危机，比如人类爆炸、环境恶化、资源耗竭等等新的挑战，要实现人类与自然的和谐发展，实现企业的发展，寻找一种可持续发展的方式，走可持续发展之路，推行绿色营销是其根本途径。餐饮企业绿色营销就是要改善传统
2、餐饮营销的发展模式的落后、高能耗、高污染等缺乏科学的问题，将绿色营销的概念和餐饮企业的设计、消费、生产、服务等各个环节相结合起来，找出潜在的安全问题、影响营养不平衡的因素、破坏生态平衡的因素，并实施有效果的对策，实现餐饮企业绿色营销的稳定、持续、健康之路。 关键词:餐饮绿色营销；可持续发展；环保意识； abstractSincethe90softhe20thcentury,withthespeedofeconomicdevelopment,therelationshipbetweenhowtodealwithpeople
3、andnaturalresourcesandecological,gotheroadofsustainabledevelopment,hasbecomeasocialfocus,haveattractedtheattentionofthewholesociety,theenterprisegreenmarketingisinthiskindofenvironmentarisesatthehistoricmoment.Astheworldeconomycontinuestodevelopatahighspeed,highconsum
4、ption,highproduction,high-energyconsumptiondevelopmentmodeltotheharmoniousrelationshipbetweenhumanandnaturehaveproducedconflicting,leavingthegreatcrisisofsurvivalformankind,forexamplehumanexplosion,environmentaldegradation,resourcedepletionandsoonnewchallenges,toachie
5、vetheharmoniousdevelopmentofhumanandnature,realizetheenterprise'sdevelopment,lookingforawayofthesustainabledevelopment,taketheroadofsustainabledevelopment,implementationgreenmarketingisthefundamentalapproach.Greenmarketingofcateringenterprisesistoimprovethedevelopment
6、modeoftraditionalfoodandbeveragemarketingbackward,highenergy范文范例参考指导WORD完美整理版consumption,highpollutionandlackofscientificquestions,willbethedesignofgreenmarketingconceptandcateringenterprises,consumption,production,andserviceallaspectsofcombiningtoidentifypotentialsaf
7、etyproblems,theimpactofunbalancednutritionfactors,factorsthatunderminetheecologicalbalanceandimplementationeffectivecountermeasures,realizethestabilityofthegreenmarketingofcateringenterprises,continuousandhealthyway. Keywords:Foodandbeveragegreenmarketing;sustainabled
8、evelopment;environmentalawareness; 范文范例参考指导WORD完美整理版目录一、餐饮绿色营销概念1（一）研究餐饮绿色营销的背景2（二）餐饮绿色营销的概念3
