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1、大数据驱动管理变革,企业如何应对?Howdocompaniesrespondtobigdata-drivenmanagementchanges?Withcloudcomputing,mobileInternetandInternetofthingssuchasanewgenerationofinnovationandapplicationofinformationtechnologypopularization,socialinformatization,enterpriseinfonnstizationhasbecomeincreasingl
2、ymature,socialnetworksgraduallyrise,sensingdevices,mobileterminalsaremoreandmoreaccesstothenetwork,variousstatisticaldata,transactiondata,interactivedataandsensordataisflowingrapidlygeneratedfromallwalksoflife,thegrowthoftheglobaldatafasterthaneverbefore,thetypeofdataisalsob
3、ecomingmoreandmore.Thevast,vast,growingandupdateddataareofunprecedentedsocialandcommercialvalue,andthepotentialfordevelopmentisenormous・TheuseofbigdatawillbethekeytoimprovingthecorecompetitivenessoftheenterpriseandpreemptingthemarketInthenextthreetofiveyears,wewillseewhoreal
4、lyunderstanclthebigdataandthevaluetousebigdataminingenterprisesanddonotknowthevalueofbigdataminingcompanies・Companiesthatcantrulytakeadvantageofbigdataandturntheirvalueintoproductiveforceswillhaveastrongcompetitiveadvantageandbecomeleadersintheindustry.Accordingtoccidstatist
5、ics,in2012Chins'sindustrieslargedataITinvestmenthasmorethan450millionyuan,annualgrowthrateof78.9%,overthenextthreetofiveyears,thetotalinvestmentismorethanbillions・Inretailing,theanalysisofbigdataallowsretailerstomastermarketdynamicsinrealtimeandrespondquickly.Duetodifference
6、sintheretailindustryofsimilarproductsissmall,thecharacteristicsofstrongalternativeretailsalesincreaseorganizationexcellentshoppingexperienceandcustomerservice,isalsoinseparablefromtheefficientcommoditycirculationrate,theneedtoimplementprecisemarketingandfast・Wai-marthasstart
7、edusingthechaincontinuouslyproducemassiveamountsofsalesdata,andcombinedwiththeweatherdataanalysis,economics,demography,andchoosetheappropriateinaparticularchainstoresproducts,anddeterminethetimingofthecommoditysale・Nongfuspringthroughthelargedataanalysistechnologymakessalesi
8、ncreasedabout30%,andtheinventoryturnoverfrom5daysto3days,atthesametime,itsd