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1、“向内求”营销的启示Whenitcomesto"marketing",awell-knownMarketingAuthoritymanypeopleimmediatelythinkofthenameofKotler,manyforeignadvancedmarketingconceptshavealsobeentranslatedintowidespreadinthehighstreetsandbacklanes・Asforthedevelopmentofthecurrentmarketeconomy,ithasalsopl
2、ayedacatalyticrole・RelativetothesepopulartheoriesintheMBAlecturehall,theideaoftheChinesemainlandcanonlybeburieddeeply,evenwhenwementionthemerchantsandShanximerchantswhooncemovedtheworldtoday,fewpeoplearefamiliarwithit.Fortunately,apopular〃Joecourtyard，z,somanypeopl
3、eandtokeepinthemarketeconomyundertheChinabybusinessmen,forrestrainingthebackground,Chinamarketingalreadyexist,butneverintheschoolteaching,thereforealsograduallytolightbut,perhapsletleaveanoun一一Confucianpeople・WhatistheConfucian,alsocannotmakeanaccuratedefinition,be
4、causeourknowledgeisneverenoughtocoverthousandsofyearsofaccumulation.Butinthenearfuture,abusinessmancontactedbytheauthorhasgivenmetheflashofabrainwavelikethis・Whatisinwardseeking?Somepeopleexplainedthattheinwardrequestistochangethemselves,andhopetoimprovetheirabilit
5、ytosolveproblemsbydealingwiththeproblemsaroundthem.Theresultisthattheyareconstantlyimprovingandtheirabilitiesaregettingstrongerandstronger・Onthecontrary,externaldemandisthedependenceontheoutsideworld,andtheexternalforcetoreversethesituation.So,whatisinwardlookingma
6、rketing?Casedescription:Mr.LiisHebeicityinShijiazhuangProvince,awineshopownerMoutaidesignedaMoutailiquordealer'sgrowthexperience,hebegantosetfootincontactwithwinehydrospherefiveyearsago,afewyearslaterhebegantosetuphisowncompany,ShijiazhuangbecamethefourMoutailiquor
7、monopolyone,andisoneofthepilotunitthreenational''nationalMoutaiclub〃・Moutai'spositioninthewineindustryisself-evident,andLee，sinfluenceinthewineindustryisalsorising・TheauthorisincontactwithMr.Li,themanagementoftheirownideas,andtheanalysisoftheresultsdirectlyleadtoth
8、eauthorwasborninthez，inwardlookingformarketing，zrhetoric・InthemanagementofMr.Lidaily,herarelytalkedtootheroperators,studythecurrentpopularmarketi
