修复你的在线声誉

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1、修复你的在线声誉　　MelissaBlock：Thisyear，morethan1.7millionstudentsaregraduatingfromcollege.Andmanyareengagedina1）ritualofthedigitalage：cleaninguptheironlineprofiles.AsNPR’sSteveHennreports，anentireindustryhassprunguptohelp.　　SteveHenn：Ibecameinterestedinthisbusinessofcleaning

2、uponlinereputationsbecausetwoguystoldmeagreatstory.It’sastoryabouthowtheyfoundedtheirownbusiness.Andthestoryissogoodit’sbecomeabitofanurbanlegend.ItbeginswhenPeteKistlerwasincollegeatSyracuse.　　PeteKistler：MyGPAwas3.9.Ihadalotofrelevantinternshipexperience，andIwantedt

3、ogointosoftware.　　Henn：SoKistlerstartedapplyingtoabunchoftopcomputersoftwarefirms，lookingforasummerjob.　　Kistler：Andbyabunch，Imeandozensanddozens.ButI’mnothearingbackfromanyone.　　Henn：Kistlersayshewaspuzzled.Noonewasevencallinghim.Then...　　Kistler：Oneofmybuddieswhowor

4、ksatoneoftheplacesthatIappliedtoactuallyreachedouttomeandhesaid，youwon’8tbelievethis，butthereasonthatyoudidn’tgetcalledbackwasbecausetheyGoogledyouandtheyfoundanotherkidwithyournamethat’sadrugdealer，andtheythoughtthatyouwerehim.　　Henn：WhenPeteKistlerwastellingmethisst

5、ory，hesaidhestillremembertheexactmomentheGoogledhimself.Kistler：Irememberit2）vividly.Youknow，mystomachdroppedandIthought，oh，myGod，everybodywhoGooglesmeprobablythinksI’mthiskid，I’mthisdrugdealer.AndtherearealltheseGoogleimagesofacarcrashand3）DUI.　　Henn：Itwasalmostkindo

6、ffunny，hesays，untilhetriedtocleanupthemess.　　Kistler：Atthatpoint，Ididn’treallyknowwhattodobecauseIdidn’tknowhowtofixmyownsearchresultsinGoogle.　　Henn：TherearereputationmanagementcompaniesouttherethatcouldhelpKistlerout.　　（Soundbiteofadvertisement）　　Unidentifiedman：Rep

7、utation.com4）combatsnegativematerial.　　Henn：Butthecostissteep.MichaelFertickhelpedcreatethisindustryandnowrunsReputation.com.　　MichaelFertick：Anotheroneofourproductsstartingat$1，000dollarsayear，OK―let’sjustbeclear―calledReputation8Defender，willhelpyoutakecontrolofyour

8、reputationonline.　　Kistler：Ofcourse，IhadstudentloansandtherewasnowayIcouldpossiblyaffordthat.　　Henn：Didyoutalktoyourparentsa