英语100篇精读荟萃基础篇3

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1、英语100篇精读荟萃基础篇3英语100篇精读荟萃基础3Passagethree(AdvertisersPerfonnaUsefulServicetotheCommunity)Advertiserstendtothinkbigandperhapsthisiswhythey，realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround.'It，siniquitous,'theysa

2、y,'thatthisent;irelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear・Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon'ttheystopadvertisingandreducethepriceoftheirgoods?Aftera11,it，stheconsumerwhopays・・•'Thepooroldconsumer!He，dhavetopayagreatdealmoreifadverti

3、singdidn，tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap・Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform・Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadverti

4、sementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachine,itismorethanlikelyyouwouldobtaindetailsregardingperformance,price,etc.,fromanadvertisement・Lotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimmay

5、beseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.Wouldyouenjoygazingatablankwallorreadingrailwaybyelawswhilewaitingforatrain?Wouldyouliketoreadonlycloselyprintedcolumnsofnewsin

6、yourdailypaper?Acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities・Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.Newspapers,commercialradioandtelevisioncompaniescouldnotsThefactthatanenjoysomaytothemoneyubsistwitho

7、wepaysolittnybroadcastspentbyadveutthissourcleforourdaiprogrammesirtisers.Juseofrevenue.lypaper,orcsdueentireltthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn，tforgetisthesmallads・，whichareinva