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1、2009年一季度中国数码相机市场分析Inthefirstquarterof2009,ChinadigitalcameramarketanalysisbodycatalogueFirst,themarketsummaryandmainpoints1,themarketoverviewAfterspentaperiodofsilenceattheendof2008,inthefirstquarterof2009digitalcameramarketisgraduallyshowingprosperity,itsbiggestnewreleaseandlisted
2、isspring,forthisyear，sdigitalcameramarketwithaloudgun.Ofcourse,thecontinuingfinancialcrisisandtheyen，sriseearlierthisyearhaveaddeduncertaintytothedigitalcameramarket,leavingconsumersunsureoftheirideas・Whataresomeofthehighlightsofthemarket?2,themainpointofviewIntheoverallmarket,Cano
3、n，sfocushasclimbedfurther,approaching40percent,farawayfromSONYandnikon・Intheconsumercameramarket,Fujiovertooknikontobecomethethirdmajorfocusbrand.InthemarketforSLRcameras,SONYdefendedthetriplestatusandkepta10percentredline.Canon,SONY,nikonandFujiabsorbmorethan80%ofthepopularityofal
4、loverthecountry.Themarketsentimentofthelongcokemachinehaswarmedup,andthecardandthewide-anglemachinehavemaintainedstability・Asaresult,thepriceindexandaveragepriceofconsumerandSLRcamerasbothrose・Inmarch,thefocusonconsumercamerassoared・Second,marketstructureresearch(1)brandstructure1,
5、theoverallIn2009,thefirstthreemonths,theCanondigitalcameramarketfocusonthewho1eproportionofclosetofortypercent,39.1%andSONY'ssecondadvantagereached21.1%,thethirdnikonattention15.2%,SONYandthesumoftheproportionofattentionnikonandCanonstillhave5.9%ofthegap,Canonhugeadvantage・Thefourt
6、htothetenth,Fuji,Panasonic,Samsung,Olympus,patriot,kodak,ricoh,Fujihassteadyonthelocationofthesecondgroupleader,thePanasonic,Samsung,Olympus,barelyamonthoftenexchangerankings,whileinthebackofthepatriotbeyondthekodak,ricoh,rankedeighthinthefirstquarter,happy.Thetop10brandshaveatotal
7、of97.2%,whilemanyothersshareonly2.8%.2,consumercameraInconsumerdigitalcameramarket,CanonandSONYstilloccupythetoptwo,paycloseattentiontoproportionwere38.3%and19.4%respectively,andthebiggestattractionistheFujibeyondnikon,becomeafocusonlistofbronze,nikontofalltothefourth,theattentiono
8、fbothproportionwere10.4%an
