饮品,营销计划

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1、为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划饮品,营销计划　　XX年04月　　营　　销　　案　　例　　分　　析　　论　　文　　题目：河师大商业街“敬茶”饮品店的策划书　　目录······························································2　　一、前言···························································3目的-通过该培训员工可对保安行业有初步了解，并感受

2、到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　二、关键词·························································3三、宏观环境分析·····················································3　　四、微观环境分析············································

3、········4　　五、产品分析　　六、市场分析························································4　　⑴目标市场分析······················································4　　⑵市场需求分析······················································4目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了

4、适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　⑶竞争状况分析······················································5　　七、STP分析························································5　　⑴市场细分·············································5　　⑵目标市场·······························

5、·················5　　⑶市场定位··············································6　　八、SWOT分析························································6目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　⑴优势············

6、·············································6　　⑵劣势·························································6　　⑶机会·························································6　　⑷威胁·························································7　　九、4Ps分析·······························

7、························7目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　⑴产品···················································7　　⑵价格(Price)····················································7　　⑶分销····

8、·················································8　　⑷促销(Promotion)·········