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1、一、Whatdoesinternationalbusinessreferto?Pleasetellthedifferencebetweeninternationalbusinessanddomesticbusiness.1.Internationalbusinessreferstotransactionsbetweenpartiesfromdiffirentcountries.Therearefourmajordiffrencesbetweeninternationalbusinessanddomesticbusiness:1)differencesinlegals
2、ystem2)differencesincurrencies3)differencesincuturalbackground4)differencesinnaturalandeconomicconditionsPleaseexplainthedifferencesbetweenvisibletradeandinvisibletrade.Whichisbecomingmoreandmoreimportantandaccountsforanincreasingproportionininternationaltrade?2.Commoditytrade,i.eexpor
3、tingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother.Thiskindoftradeisalsoreferredtovisibletrade.Invisibletradeisintheformoftransportation,communication,banking,insurance,consulting,informationetc.Invisibletradeisbecomingmoreandmoreimportantandaccounts
4、foranincreasingproportionininternationaltrade.Canyoucitesomeexamplestoillustrateculturaldifferencesininternationalbusiness?3.Culturaldifferencesincludinglanguage,customs,traditions,religion,value,behavioretc.Pleaseelaborateonthetwocategoreisofinternationalinvestment.Whatistheirmajordif
5、ference?4.ForeigndirectinvestmentsorFDIforshortismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedininahostcountry.Portfolioinvestmentreferstopurchasesofforeignfinancialassetsforapurposeotherthancontrolling.Whatislicensing?Whydofirmssometimeschooseitasmeansofenteringaforei
6、gnmarket?5.Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Firmschooselicensingbecausetheydonotwanttomakecashpaymentstostartbusiness,andcansimplyreceiveincomeintheformofroyalty.Besides,theycanbenefitfromlocationaladvantegesofforeignoperationwithoutany
7、obligationsinownershipormanagement.Whatisfranchising?Howisitdifferentfromlicensing?6.Underfranchising,afim,calledthefranchisee,isallowedtooperateinthenameofanother,calledthefranchiserwhoprovidestheformerwithtrademarks,brandname,logos,andoperatingtechniquesforroyalty.Incomparisionwith
