战略规划模板strategic_plan_templat-2e

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1、STRATEGICBUSINESSPLANfor(companyname)forPeriodJanuary2002toDecember2005(datesareexamplesonly)Approvedby(name),(position),on(date)UpdateStatus:(amendmentnumber),on(date)TABLEOFCONTENTSExecutiveSummarySectionPage1.StrategicFocus2.TheBusiness3MarketAnalysis4Products5Marke

2、ting6ResearchandDevelopment7ProductionandDelivery8SupplyChains9BusinessSystemsandProcesses10StakeholderRelationshipsandAlliances11OrganisationalandManagement12EnvironmentalandSocialImpacts13RiskFactorsandRegulatoryCompliance14CorporateGovernance15Financials16Applicatio

3、nofInvestmentFunds17StrategicActionPlan18PlanImprovementAppendices:1.2.3.SomeThoughtsonWritingthisPlanbeforeWeStart·Clearlyidentifythereadersofthisdocument.Thenwritetheplaninastylethatiseasilyunderstoodbyreaders·Rememberthatthisplanisaworkingdocumentthathastheclearpurp

4、oseofinitiatingfocussedactionandgeneratingclearandmeasurableresults.Avoidtheexcessiveuseofdescriptiveadjectivesto'pad'orover-selltheplan.Flowery,highlydescriptivelanguagecancloudkeyissues,blurtheplan'sfocusandslow/confuseitsimplementation·Keeptheplan'tight';ensureitrem

5、ainsconcise,balanced,clearandlogical.Wherepossibleusequantitativeratherthanqualitativeinformation.RemembertheKISSSapproachtoplanning;keepitsimple,shortandspecific.InterlinkallSections,withtheMarketAnalysisprovidingaclearfocusforallsubsequentsections.·Focusonfactsandinf

6、ormationfromcredibleandreputablesources.Wherepossibleavoidcriticaldependenciesononesourceofinformation.Buildredundancyintoinformationsources.Validate,validate,validateallkeyinformationusedintheplan·Alwaysrememberthatfaultyassumptionsandfaultylogicaresomeofthegreatestha

7、zardstobusinessperformanceandbusinessplanning.Alsorememberthatagoodplanimplementedtodaywillalwaysbeatanexcellentplanimplementedsometimeinthefuture.So,gettheplancompletedandintoactionassoonasispracticable.Also,plansmustbeadaptivetochangingcircumstances.Iftheplanisnotper

8、formingbepreparedtocomplete'majorsurgery'onit.SomeThoughtsonaFormatforEachSectionThefollowingisasimple,buteffectivepl