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ID:30094205
大小:107.00 KB
页数:25页
时间:2018-12-26
《战略规划模板strategic_plan_templat-2e》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、STRATEGICBUSINESSPLANfor(companyname)forPeriodJanuary2002toDecember2005(datesareexamplesonly)Approvedby(name),(position),on(date)UpdateStatus:(amendmentnumber),on(date)TABLEOFCONTENTSExecutiveSummarySectionPage1.StrategicFocus2.TheBusiness3MarketAnalysis4Products5Marke
2、ting6ResearchandDevelopment7ProductionandDelivery8SupplyChains9BusinessSystemsandProcesses10StakeholderRelationshipsandAlliances11OrganisationalandManagement12EnvironmentalandSocialImpacts13RiskFactorsandRegulatoryCompliance14CorporateGovernance15Financials16Applicatio
3、nofInvestmentFunds17StrategicActionPlan18PlanImprovementAppendices:1.2.3.SomeThoughtsonWritingthisPlanbeforeWeStart·Clearlyidentifythereadersofthisdocument.Thenwritetheplaninastylethatiseasilyunderstoodbyreaders·Rememberthatthisplanisaworkingdocumentthathastheclearpurp
4、oseofinitiatingfocussedactionandgeneratingclearandmeasurableresults.Avoidtheexcessiveuseofdescriptiveadjectivesto'pad'orover-selltheplan.Flowery,highlydescriptivelanguagecancloudkeyissues,blurtheplan'sfocusandslow/confuseitsimplementation·Keeptheplan'tight';ensureitrem
5、ainsconcise,balanced,clearandlogical.Wherepossibleusequantitativeratherthanqualitativeinformation.RemembertheKISSSapproachtoplanning;keepitsimple,shortandspecific.InterlinkallSections,withtheMarketAnalysisprovidingaclearfocusforallsubsequentsections.·Focusonfactsandinf
6、ormationfromcredibleandreputablesources.Wherepossibleavoidcriticaldependenciesononesourceofinformation.Buildredundancyintoinformationsources.Validate,validate,validateallkeyinformationusedintheplan·Alwaysrememberthatfaultyassumptionsandfaultylogicaresomeofthegreatestha
7、zardstobusinessperformanceandbusinessplanning.Alsorememberthatagoodplanimplementedtodaywillalwaysbeatanexcellentplanimplementedsometimeinthefuture.So,gettheplancompletedandintoactionassoonasispracticable.Also,plansmustbeadaptivetochangingcircumstances.Iftheplanisnotper
8、formingbepreparedtocomplete'majorsurgery'onit.SomeThoughtsonaFormatforEachSectionThefollowingisasimple,buteffectivepl
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