第五季阳光果葩饮料品牌策划书

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1、3目录Contents一、概要Summary............................................................1二、品牌所属公司及品牌介绍BriefIntroductionofCompanyandBrand...........1三、模拟公司介绍Companybriefintroduction...................................2（一）公司介绍CompanyIntroduction.............................

2、............2（二）公司架构以及职能简介CompanyStructure&FunctionIntroduction.......3（三）人力资源管理Humanresourcemanagement..............................4四、营销环境分析MarketingEnvironment.......................................7（一）行业分析IndustryAnalysis........................................

3、......7（二）竞争者分析CompetitorsAnalysis........................................9（三）消费者分析ConsumersAnalysis........................................11五、SWOT分析SWOTAnalysis................................................17六、目标市场战略TargetMarketingStrategy......................

4、.........21（一）市场细分MarketingSegmentation.......................................21（二）选择目标市场TargetMarketSelection...................................22（三）目标市场定位TargetMarketPositioning.................................23（四）推广目标PromotionTarget.............................

5、.................25七、营销组合策略MarketingMixStrategy...................................25（一）营销宗旨TheAimOfMarketing.........................................25（二）品牌策略BrandStrategy................................................25（三）产品策略ProductStrategy......................

6、.........................26（四）定价策略PricingStrategy...............................................30（五）整合营销策略IntegratedMarketingStrategy..............................32八、宣传策略DisseminateStrategy..........................................35九、现场销售方案On-siteSalesProgrammer

7、.................................43十、财务管理FinancialAllocation..........................................47（一）财务目标FinancialTarget..............................................47（二）财务预算FinancialBudget..............................................4762（三）组织与安排Organize&Ar

8、range........................................49（四）财务报表FinancialForm............................................51（五）销售预算MarketingBudget..........