阳光果葩品牌策划书

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1、3目录Contents一、概要Summary............................................................1二、品牌所属公司及品牌介绍BriefIntroductionofCompanyandBrand...........1三、模拟公司介绍Companybriefintroduction...................................2（一）公司介绍CompanyIntroduction...................

2、......................2（二）公司架构以及职能简介CompanyStructure&FunctionIntroduction.......3（三）人力资源管理Humanresourcemanagement..............................4四、营销环境分析MarketingEnvironment.......................................7（一）行业分析IndustryAnalysis....................

3、..........................7（二）竞争者分析CompetitorsAnalysis........................................9（三）消费者分析ConsumersAnalysis........................................11五、SWOT分析SWOTAnalysis................................................17六、目标市场战略TargetMarketing

4、Strategy...............................21（一）市场细分MarketingSegmentation.......................................21（二）选择目标市场TargetMarketSelection...................................22（三）目标市场定位TargetMarketPositioning.................................23（四）推广目标Prom

5、otionTarget..............................................25七、营销组合策略MarketingMixStrategy...................................25（一）营销宗旨TheAimOfMarketing.........................................25（二）品牌策略BrandStrategy............................................

6、....25（三）产品策略ProductStrategy...............................................26（四）定价策略PricingStrategy...............................................30（五）整合营销策略IntegratedMarketingStrategy..............................32八、宣传策略DisseminateStrategy..............

7、............................35九、现场销售方案On-siteSalesProgrammer.................................43十、财务管理FinancialAllocation..........................................47（一）财务目标FinancialTarget..............................................47（二）财务预算FinancialBudge

8、t..............................................4762（三）组织与安排Organize&Arrange........................................49（四）财务报表FinancialForm............................................51（五）销售预算MarketingBudget..........