Study On the Cultural Adaptation in International Business 商务英语专业毕业论文

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1、牡丹江师范学院学士学位论文Contents摘要...................................................................................................................................iiAbstrat.............................................................................................................................ii

2、iI.Introduction..................................................................................................................1II.ApplicationsofCultureAdaptationinInternationalBusiness.............................22.1InternationalBusiness.................................................

3、..........................................22.2CulturalBarrierstoInternationalBusiness...........................................................32.2.1PsychicDistance...........................................................................................32.2.2LanguageinCross-CulturalComm

4、unication..............................................5III.TheCultureAdaptationinAdvertising.................................................................73.1DefinitionofAdvertisinginDifferentCultures....................................................73.2TheInfluenceofCulturalDifferen

5、cesinAdvertising..........................................8IV.TheCultureAdaptationinIMCTechnologyandBusinessTraveling................114.1IMCTechnology..................................................................................................124.2BusinessTraveling...................

6、............................................................................13V.Conclusion..................................................................................................................15References..........................................................................

7、.............................................16Acknowledgements-17-牡丹江师范学院学士学位论文摘要在世界经济飞速发展的今天，全球一体化进程加快。国际范围内的商务活动日益频繁，跨文化交际成为经济活动的主要内容。由于文化差异的存在，跨国经济活动中的文化冲突现象无处不在，大大阻碍了经济的发展。为解决文化障碍，跨国企业在实践中开始重视文化适应问题。然而国际商务中的文化适应是一个新的课题，企业者对文化及文化适应等概念认识不够，文化差异和文化适应意识不强。本文介