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1、Module4Unit1一、Wordcheckpoints1、广告商,登广告者n._____________2、福利事业n._____________3、问题,议题n._____________4、评论n.v.意见,评价n.____________5、独特的,独一无二的adj._____________6、迷人的,令人着迷的adj.____________7、商业的adj.商业广告n._____________8、做出反应v._____________9、方法,途径n._____________10、时髦的,流行的adj._____________11、包装v._____________12
2、、可买到的,可得到的adj._____________13、更新,升级v._____________14、非常地,极其地adv._____________15、适用的,功能的,机能的adj.___________16、目标,对象,靶子n._____________17、毛骨悚然的,发抖的adj._____________18、劝导性的,有说服力的adj.____________19、活动,运动n.____________20、新颖的,独创的,最初的adj.___________二、Keyphrases1.知道,明白,意识到____________2.对……感到厌倦_____________3
3、.迎合,对……有吸引力____________4.自杀/犯罪_____________5.诱使某人做某事_____________6.对……感到满意_____________7.对……挑剔_____________8.治愈某人的病_____________9.欺骗_________________10.高质量_____________11.宣布_____________12.不加评论,无可奉告_________13.和……相似_____________14.向某人介绍某物____________15.旨在…16.r对……负责_____________17.为……而打算____________
4、_18吸引..注意力_____________19.说服某人做某事_____________20把……记住….21发起一场广告活动_____________22策划一场公益广告活动____________23为了…..利益事_____________24依次做某事,轮流做某__________三.补全句子1、Acommercialadvertisementisonewhichsomeonehas____________(付钱促销)aproductorservice.2、Evenifanaddoesnotlie,itdoesnotmeanit____________________(说实话).
5、3、Thebosscanthenchoosetherightproducttoproduce,theonewhich________________(有望最受青睐)consumers.4、Iftheywanttobecomethemarketleader,thecompanymust__________(确保)thattheirproduct____________________(质量高).5、Thatiswhyweare_______________________(考虑重新包装)ourchocolatebaraswell.6、Theseads______________________
6、___(涉及大的社会议题).7、Whattheydon’tmentionis_____________________________(这些东西对我们牙齿是多么有害) ourteeth.8、Haveyouever_______________________(后悔没拍下)thoseunforgettablemoments?9、Whenyoustartasuccessfuladcampaign,youmust___________acleargoalandtargetaudience________________(把………….记住).10、Whatpartsofthisissuewouldt
7、heycareaboutorbe________________(关心)?四、Multiplechoices1、-CanIhelpyou,madam?-_________.A.Yes,youcanB.No,Idon’tneedanythingC.Ofcourse,ifyoulikeD.No,thanks,I’mbeingserved2、Theforeignministerrefusedto________on