高中英语《unit1 welcome to the unit》教案 牛津版必修4

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湖南省蓝山二中高一英语必修四《unit1Welcometotheunit》教案牛津版Aimsandrequirements♦Readanarticleaboutadvertisementsandahandoutaboutadcampaigns♦Listenforstatisticsanddescriptions♦Stateyouropiniononadvertisements♦Writeanadvertisement♦DevelopanadcampaignProcedures●WelcometotheUnitStep1:Brainstorming1.Hi,everyone!IknowallofyouliketowatchTV.Butbesidesgettingthelatestnews,enjoyingsomeTVplays,whatisthemostfrequentthingappearingonTVeveryday?Ok.Let’senjoysomevideosandguesswhatitisabout.It’sanadvertisementaboutakindofbeer.ThenameofthebeeriscalledBudweiser.Yes,adsappearonTVsofrequentlynow.Somemorevideosorposterswillbeshowntoyou.Step2:Discussingandpractising1.I’dlikeyoutoenjoysomepostersnow.Asweknowadvertisingplaysanimportantroleinourdailylife.Willthosewhohaveseentheseadvertisementstalkaboutsomeofthem?Let’sdiscusstheadsbasedonthefollowingquestion:Whatimage(s)canyoureadoneachposter?Whatcanyou readoneachposter?Whatdoeseachadvertisementtrytotellus?Dotheybelongtothesametype?Youwillbedividedintosixgroupsandeachgrouptalkaboutoneoftheads.Theneachgroupchooseonestudenttopresenttheideastoallofus.Payattentiontotheinstructionsandfocusonthesixpicturesandillustrations,please.(Youcandiscussthemwithyourpartner,whennecessary)SamplequestionsPosterofProjectHopeHowdoyoufeelwhenyouseethechildwiththebigeyes?Whatwouldyouliketodoforthechildafterseeingthisadvertisement?Whydoestheadvertisementsay‘Thereishopeforusall!’?Fromthisposter,whatdoyouthinkofthepurposeofProjectHope?(ThisposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.)PosterofthesoftwareadWhatdoyouknowfromthisadvertisement?Ifyouintendedtobuysomecheaplearningsoftware,wouldthisadvertisementhelpyou?Wouldyoubuythislearningsoftware?Why?PosterofOxlinAirlinesWhatdoestheadvertisementtrytosell,aproductorservice?Whatimpressiondothewordshaveonyou?WouldyouliketoflywithOxlinAirlines?Whyorwhynot?PosterofEarthDayWhatproblemisthepostertryingtohighlight?Doyouthinkthisadvertisementhelpstomakepeopleawareofenvironmentalproblems?Fromthisadvertisement,whatdoyouthinkEarthDayallabout?Posteroftheanti-drugscampaignFromthisposter,doyouthinkdrugsareharmful?Ifsomeonetookdrugs,whatcouldhappentohimorher?Doestheadvertisementteachyouaboutthebadeffectoftakingdrugs?Whatarethey?PosteroftheshampooadWhatkindofpeopledoyouthinkthisadistargeting?Why?(Youngpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.) Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisshampoo?Why?ForreferenceWhatareadvertisements?Advertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersanddangersaroundthem.ProjectHopeProjectHopeaimstohelpyoungpeoplewhohavedroppedoutofschoolreturntoschool.ItalsoaimstodevelopbasiceducationinpoorareasinChina,especiallyinwesternChina,withmoneycollectedfromsociety.Ithasdrawngreatattentionandgainedgenuinesupportfromallwalksoflifesinceitwasfoundedinthelatetwentiethcentury.NowadaysProjectHopepaysspecialattentiontochildrenoflaid-offworkersincities.EarthDayEarthDayaimstoincreaseenvironmentalawarenessandencouragepeopletotakecareoftheEarthanditspeople.ThefirstEarthDaywascelebratedon21March,1970.ThereasonwhyitfellonthatdayisthatnightanddayareequalthroughouttheEarthonthatday.Today,EarthDayiscelebratedannuallybytheworld.常见广告的种类：classifiedadvertisement分类广告commercialadvertisement商业广告publicserviceadvertisement(PSA)公益广告paragraphadvertisement写成新闻性的广告publishers'advertisement出版商广告televisionadvertisement电视广告tombstoneadvertisement证券发行公告advertisementofinsurer承保人广告2.Let’stalkaboutthethreequestionslistedunderthesixpicturesingroupsforacoupleofminutes.Pleasefocusonthethreequestionsindividuallyandthinkofproperanswerstothequestions.Makethebestofthechancetoexpressyouropinionandlistentoyourgroupmembers’opinions.I’dliketoinvitesomeofyoutoreportyouropinionstotheclass.1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?2.Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?3.Doyouthinkadvertisementstellthecompletetruth?Whyorwhynot?Possibleanswers:1.Wecanseetherearethreeadsthatseparatelypromotelearningsoftware,anairlineserviceandashampoohere.Theymakemewanttobuyaproductorservice.Inmyopinion,theadvertisementfortheshampooisthemostpersuasivenotonlybecauseoftheimageontheshampoobottle,butalsobecauseitsaysthatthisshampoowillkeepmyhairshinyfordays.AlthoughIdon’tbelievethatthisad tellsthecompletetruth,Iwanttotryitanyway.2.Inmyeye,theotherthreeadsseparatelyforProjectHope,EarthDayandananti-drugscampaignmakemethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.People’shealth,theenvironmentandpoorchildren’slivesarecommonsocialconcerns.Nobodycanignoretheproblemsaroundus.Inaddition,thepersuasivewordsandtheimpressiveimagesusedintheseadsstrikemealot.Ofthethreeads,theadaboutEarthDaystrikesmethemost.Theadshowsusabird’snestbuiltinthesky.Theposteristryingtoshowthatthereisnowhereelsetoputthebird’snestbecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellusthatweshouldprotecttheenvironmentfromnowon.No.Asweallknow,commercialadvertisements,generallyspeaking,areintendedtoencouragepeopletobuyaproductorservicesothatcompaniescanmakemoremoney.Thustheytrytheirbesttomakepeoplebelievetheyaretellingthetruth,sometimesbytrickingus.Forexample,adswhichsellcosmeticsoftenusefamouspopstarswhotellushoweffectivetheproductisandhowitkeepshimorheryoungandgood-looking.Itisuptous,theconsumers,todecidewhethertobelievecommercialadvertisementsornot.However,publicserviceadvertisementsareintendedtoeducatepeopleabouthealth,problemsinsocietyandpublicwelfare.Publicserviceadvertisementsareusuallyfreeandtheyareusuallytrue.