高中英语《unit1 welcome to the unit》教案 牛津版必修4

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1、湖南省蓝山二中高一英语必修四《unit1Welcometotheunit》教案牛津版Aimsandrequirements♦Readanarticleaboutadvertisementsandahandoutaboutadcampaigns♦Listenforstatisticsanddescriptions♦Stateyouropiniononadvertisements♦Writeanadvertisement♦DevelopanadcampaignProcedures●WelcometotheUnitStep1:Brainstorming1.Hi

2、,everyone!IknowallofyouliketowatchTV.Butbesidesgettingthelatestnews,enjoyingsomeTVplays,whatisthemostfrequentthingappearingonTVeveryday?Ok.Let’senjoysomevideosandguesswhatitisabout.It’sanadvertisementaboutakindofbeer.ThenameofthebeeriscalledBudweiser.Yes,adsappearonTVsofrequently

3、now.Somemorevideosorposterswillbeshowntoyou.Step2:Discussingandpractising1.I’dlikeyoutoenjoysomepostersnow.Asweknowadvertisingplaysanimportantroleinourdailylife.Willthosewhohaveseentheseadvertisementstalkaboutsomeofthem?Let’sdiscusstheadsbasedonthefollowingquestion:Whatimage(s)ca

4、nyoureadoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Dotheybelongtothesametype?Youwillbedividedintosixgroupsandeachgrouptalkaboutoneoftheads.Theneachgroupchooseonestudenttopresenttheideastoallofus.Payattentiontotheinstructionsandfocusonthesixpictur

5、esandillustrations,please.(Youcandiscussthemwithyourpartner,whennecessary)SamplequestionsPosterofProjectHopeHowdoyoufeelwhenyouseethechildwiththebigeyes?Whatwouldyouliketodoforthechildafterseeingthisadvertisement?Whydoestheadvertisementsay‘Thereishopeforusall!’?Fromthisposter,wha

6、tdoyouthinkofthepurposeofProjectHope?(ThisposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsof

7、otherpeople.)PosterofthesoftwareadWhatdoyouknowfromthisadvertisement?Ifyouintendedtobuysomecheaplearningsoftware,wouldthisadvertisementhelpyou?Wouldyoubuythislearningsoftware?Why?PosterofOxlinAirlinesWhatdoestheadvertisementtrytosell,aproductorservice?Whatimpressiondothewordshave

8、onyou?WouldyouliketoflywithOxlinAirlines