农行vip客户信息管理系统的设计与实现-软件工程专业毕业论文

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1、AbstractAbstractW．mthecontinuousreformationanddevelopmentofeconomicfieldinChina，bankingindustryacquiresunprecedenteddevelopment，thecompetitionbetweenbanksiSmoreandmoredrastic．IndividualfinancialbusinesshasbecometheoneofthefocusofcommercialbanksundertheimpactoftheIntemet

2、financial．VIPcustomerswhohavehi曲assetvaluearethemostimportantseizingtargetsofbankandthemostimportantpotentialbuyerofindividualfinancialproducts．Atpresent，themaintasksinVIPcustomersmanagementofbankareleanmanagement，improvingcustomersatisfactionandsellingindividualfinanci

3、alproductstothem．DuetoincreasingnumberofVIPcustomersandindividualfmancialproducts，theoriginalmanagementmodethatarrangedbycustomermanagerCannolongermeettherequirementsofthebankmarketsituation．VIPcustomerinformationmanagementsystemwhichCanmanagetheinformationofVIPcustomer

4、sandassistcustomermanagersinsellingindividualfinancialproductsisneeded．ThispaperanalysesthefunctionalrequirementsoftheAgriculturalbankofChinatotheVIPcustomerinformationmanagementsystem，andthentheVIPcustomersinformationmanagementsystemforABCwhichuseASENETplatform，SQLServ

5、erdatabaseandB／Sarchitectureisdesignedandimplemented．Accordingtotheresultoffunctionrequirementanalysis，thesystemisdivideintointerfaceframework，usersetting，customersinformation，marketingmodule，transactionmanagement．Andthenthepaperintroducesthedesignofthesystembydetailedi

6、ntroductionofdatabase，systeminterfaceandsofhval'eflow．FinallythefunctionaltestingresultshowsthattheVIPcustomersinformationmanagementsystemCanmeetthedemandofABCtotheVIPcustomersmanagement．ThesystemwillhelpABCrealizeinformationmanagementofVIPcustomersmanagement．Throughest

7、ablishingVIPcustomersbasicinformationandfinancialinformationdatabase，thebankCangraspthechangesoftheclient’Sassetsintime，II万方数据Abstractassistcustomermanagertofinishthemarketingplan，dobetterpersonalfinancialbusiness，improvesatisfactionofVIPcustomersandincreasethecompetiti

8、venessoftheagriculturebankofChinainthefmancialmarkets．Keywords：Bank；VIPCustomerInformationManagement；B／SArchit