农产品冷链物流建设及电商销售成本构成研究

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1、AbstractThesecondchapter,inviewofthemissingstatusaboutthesystemofcoldchainlogisticsstandardization,establishingthecoldchainlogisticsstandardizationsystembasedonthebackgroundofecologicalcivilizationconstructiontoachievethegoalsofconservingresources,protectingtheenvironment,improvi

2、ngenterpriseperformance;Thethirdchapter,forthecurrentstatusthatChina'sagriculturalcoldchainlogisticsmissingsecurityriskassessment,discussingtheapplicationoffuzzycomprehensiveevaluationbasedonmulti-levelevaluationmodelinagriculturalproductscoldchainlogisticssafetyriskassessment,an

3、dproposingspecificrisk-controlstrategiestoreducetheriskindexaboutagriculturalcoldchainlogisticssystem;Theforthchapter,wesummaryanalysisofthecurrentmodeaboutthefreshagriculturalproducts’internetmarketing,thendiscussingtheconstituentelements’impactonfreshproducts’pricingfromamacrop

4、erspectivebasedonO2Obusinessmodel;Inthefifthchapter,asummaryoftheresearchresultsisgiven.Keywords:Freshagriculturalproducts;Coldchainlogisticsstandardization;Ecologicalcivilization;Securityrisk;theFreshonlineretailer;O2Omodel;CoststructureIII目录目录摘要.................................

5、....................................................................................................Ⅰ Abstract...............................................................................................................................Ⅱ 第1章绪论....................................

6、.....................................................................................1 1.1研究背景及意义......................................................................................................1 1.1.1研究背景......................................................................

7、.................................1 1.1.2研究意义.......................................................................................................1 1.2研究综述..................................................................................................................2 1.2.1农产品

8、冷链物流系统标准化建设研究综述.........................