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1、.thestudyofcorporateculture'sroleinthedevelopmentofSMEABSTRACT:Thecorporatecultureisanimportantintangibleassetinthedevelopmentofenterprises,especiallyintheflourishingofsmallandmediumenterprises(SME)andworldeconomicintegration,largeenterprisesdominatetheeconomicdevelopment,soSMEcanonlysurviveinthec
2、racksandthedevelopmentprospectsareveryslim.InordertoenabletheSMEtobeabletobreakthroughtheblockadeofthelargeenterprises,TheSMEnotonlyshouldbegoodatseizingtheopportunitiesofdevelopment,butalsoshouldcultivateauniquecorporateculturethatthemajorityoftheemployeesagree.Corporateculturegathertogethercorpo
3、ratemembersandformanunstoppableforce.Inthispaper,IanalysisthedevelopmentstatusofSMEandusethetheoreticalstudyofthecorporateculturetostudytheroleofcorporatecultureonthedevelopmentofSME,aswellashowtonurtureacorporateculture.Keywords:Corporateculture;SME;enterprisedevelopmentForewordEconomicglobalizat
4、ionisthetrendofeconomicdevelopment.Worldmarketareintegrating.Largeenterprisesathomeandabroadhaveseizedthemainmarket.Inordertomaintainmarketshareandseeksurvivalanddevelopment,theygavethepenetrationspearheadtoSMEsurvivalnichemarket.Comparedwiththesemultinationalenterprises,therearemanyobviouscompeti
5、tivedisadvantage.Undertheirpowerfuloppression,survivalanddevelopmenthasbecomedifficult.AsamajoreconomicpowerofChina'seconomicdevelopment,SMEneedtoconformtotherequirementsofthemarketeconomicdevelopment,tocultivatetheirowncorporateculture,toestablishasystemofmodernenterprisemanagement,toimprovetheco
6、mpetitivenessandinternalcohesionoftheenterprisedevelopment,andseekacupofsoupwiththelargestate-ownedenterprisesandmultinationalenterprises.Mr.YuGuangyuanusedtosay:"Theprosperityofthecountryrelyontheeconomyandeconomicprosperitydependonenterprises,businessesrelyonmanagementandthe....keyofmanagementis
7、cultural."Asanewmanagementmodel,themanagementofcorporateculturehighlightsitsstrongcompetitiveabilityandgetsmuchattentionoflargeenterprises,butSMEisstillrelativelylackingtheunderstandingofthecorporateculture,notev
