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1、-成立营销策略规划等方面来实施公司的营销策略。关键词：营销策略；营销保障；果汁饮料；品牌营销------ThailandMaleeCo.LtdJuicedrinksMarketingStrategyResearchAbstractInthisthesistoThailandMALEEforbackground.TheMALEEbrandisoneoftheearliestThailandfruitjuicebeverage,Notonlyhasalonghistory.Firstofall,throughtheanalysi
2、sofmacroandmicroenvironment,Findoutalltheadvantagesanddisadvantages,opportunitiesandthreatsofthecompany.Thecompanyfromthetargetmarketsegmentationandthemarketingstrategy,todevelopsuitableforthecompany'smarketingplan.Atthesametime,cancorrectbrandquality,andincreaseth
3、ebenefit.Inthispaper,tomeettheneedsofconsumersforthepurpose,andsoonallconsumerbehavioranalysis.InordertostudythemarketingstrategyofThailandMALEEcompanyasthefocus.Letthecompanyrealizedthatallthevalueofthecompany'smarketingstrategy.Atthesametime,thispaperprovideshowt
4、oenhancecompetitivenessandbrandinfluence,EspeciallyhowtousetheMALEEbrandmarketingstrategy,todevelopintheincreasinglyfiercemarketcompetition.Thisthesisisdividedintosevenchaptersintotal.Thefirstchapteristheintroduction,Thischapterintroducestheresearchbackground,purpo
5、seandsignificance,aswellasideasandframeworks,researchmethods.Thesecondchapteristhesummaryofthemarketingtheory,thischapterelaboratesthebasicmarketingtheories,Isthemaintargetmarketandmarketpositioning,4Pand4Cmarketingcombinationstrategy,brandmarketing,greenmarketing.
6、ThethirdchapteristheanalysisofthepresentsituationofThailandMALEEcompanyinternalmarketing,Thischapterthroughanalyzingtheinternalconditionanalysis,MainlytounderstandthegeneralsituationofThailandMALEEcompany,Analysisoftheproductmix,targetmarket,thelayoutofthemarket,ma
7、nagementsystem,company'sorganizationalstructureandmarketproducts,andthroughtheanalysisof------organizationandmanagement,Identifythecompany'sresourcesandcapabilities,marketingsituationandexistingproblems.ThefourthchapteristheanalysisofmarketingenvironmentofThailandM
8、ALEEcompany,thischapterAnalysisoflocatesonthecompany'spoliticalandlegalenvironment,macroenvironmentofmarketingeconomicenvironment,socialculturale
