垂直类b2c企业营销战略与策略分析

《垂直类b2c企业营销战略与策略分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、ResearchontheMarketingStrategiesandPolieiesofEnterpriseswithVertiealBZCMod。一一一TheCase劫arysisBase‘雌3的buy.e咖and50on，thethesistriestodoresearchintheevolutionoftrack360buy.eomandthedeveloPmentofbusinessmodelsandmarketingstrategiesinordertofindoutmoreeffectiv

2、emarketingmixstrategiesandtactics.InthesPe以fieanalysis，thisthesisaPPliesthePhiliP·Kotler，s“MarketingManagement，，4PSanalysis:ProductStrategy，，PrieingStrategy，PlaceStrategyandPromotionStrategytomakeadetailedstudyinadetailedanalysisofthemarketingmixstrategy

3、36Obuy.eomandfindoutthesueeessesandshorteomingsofthebusinessmarketingstrategiesandtaeties，hoPingtoProvidesomerefereneeforthedeveloPmentforChineseverticalBZCe一eommerce.ThestudiesofPaPeraredividedintofiveParts:Partl:Introduction.ThisPartbrieflyelarifiedtoP

4、icsbackgroundofthisPaPer，researchmeaning，themethodsandPurposeofstudy，andrelatedeoneePtsanddefinitionsareintrodueed，Presentedthemainresearchissues.Part11:LiteratureReviewandrelatedtheories.ThisPartdescribedandsummarizedthetheoriesanddeveloPmentofe一eommere

5、esitoation，andthebackgroundJingdongModeandeonditionsofin一dePthanalysis，which15belowJingdongMallofthemarkctingstrategiesandtaoticsofthetheoretiealfoundation.P峨111:JingdongMall‘5overviewandanalysisofmarkctingstrategiesandtacties.ThisP峨DescribedindctailtheP

6、rogressanddeveloPmentofJingdongMallfeatures，analyZedinthedeveloPmentProeessusedinmarketingstrategiesandtaeties.PartIV:JingdongMall，5marketingstrategiesandtactiesoftheeomments.ThisPartreviewedJingdongMall，5marketingstrategiesandtacties，andrefereneedtherel

7、evantdataandcasesanalysisanddescriPtionP斌V:Conelusionandfuriherdiscussion.ThisP叭summarizedthefulltextandconelusionandthedirectionoffuturediscussion.Keywords:E一eommeree;ve比calBZCmode;MarketingStrategyandTaeties;360buy.eom二迈胜地饰小仆目录目录1.绪论..…….”…“…“……”..…”..

8、.........……”..........……”........……”...……“………二”二”…11.1研究的背景......……，.............................................................····················……12.2研究目的和意义...........................……，.............·············，···