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ID:28324198
大小:7.76 MB
页数:57页
时间:2018-12-09
《cq银行零售业务营销策略分析》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、优秀毕业论文retailbankingeurrentsituationandProblemsinatimelygrasPthebankingsectorfutureehangesintrends,drawingonintemationalexPerieneeandtoidentifythedeveloPmentofretailbankingbusinessCQgaP,whieheouldbewellusedforCQmarketingstrategyofretailbar次ingdevelopm
2、ent.Thewhole一te双15dividedintofiveehaPters,whiehreadsasfollows:Abriefintroduetionofthisresearchbaekground,andelaborationonthisbasis,thePurposeandsignifieaneeofthiss扣dy,elearideasandmethodsofthisreseareh:introduetionoftheeoneePtofeommereialbar水5inthere
3、tailbusinessandeharaeteristicsof,Aswellaseommereialretailbar水IngmarketingstrategiesTheories:CQstatusofretailbanklngdataanalysis;CQbanksintheehangesinthemarkettoeal订outretailbusinessstrengths,weaknesses,oPPortunitiesandthreatsfaeing:fromnetworkenhanee
4、ments,ehanneleonstrUetion,eustomerrelationshiPmanagementsystemconstruetion(CRM),Portfoliomarketing,eustomermanager,team一building,eonirnunitymarketing,brandmarketing,andtoPutforwardthedeveloPmentofretailbanklngbusinessCQcomPrehensivemarketingstrategy.
5、Basedonthetheoreticalknowledgeofmodemmarketing,acomPrehensiveandsystematieanalysisofthestatusquoCQretailbankingbusinessandmarketingsystem,similarstudiesintheeountryalthoughthereweremore,butbecauseofagreatindividualdifferenees,thisPaPerattemPtsaniniti
6、alexPlorationofCQbank.sretailbusinessdeveloPmentareaofforthebank,5retailbusinessdeveloPmentresearehtoProvidesomeideasandleamfromit.AsChina,5finaneialmarket15verydetermined,50thecasestudieswereonlybasedonCQbank,5aetualPosition,thestudyobjeetandresulta
7、refromCQbanks,aetualsituation,anumberofeonelusionsandmethodsarenotuniversal.Keywords:CQbank,retailbusiness,marketingstrategy精品参考文献资料优秀毕业论文目录第一章引言..…“.……“……“..............……“..........……”.…“....……“.”.….11.1问题的提出和研究意义...................................
8、..........................……11.2研究思路和方法.........................................................................……21.3论文的结构安排.........................................................................……3第二章商业银行零售业务及营销策略的理论综述.”.............……“…42.1商业银行零
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