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1、OutlineofVOBon10,July.(tolearners):FeedbackonAssignment2of“PracticalProjectDesign:Translation”1.Descriptionofthedata1.1ProblemslThelearnereitheranalyzedthetopicunderdiscussionfromatheoreticalpointofview,ordescribedtheprocessofcollectingthedata,butfailedtospecifythedata’ssource,typeands
2、ize,whichshouldhavebeenthefocusofthissectionofAssignment2.Forexample:Themodernsuccessfuladvertisementhas“FiveI’s”formula:“Idea”,“ImmediateImpact”,“Information”,“Interest”,“Impulsion”.WeshouldfollowtheformulaswhenwetranslateanEnglishadvertisementintoChinese.Generallyspeaking,advertiseme
3、ntscanbedividedintotwotypes:publicrelationadsandcommercialads.Theformertriestoadvocatereputationforasocialgroup,whosepurposeistoleaveafavorableimpressionuponthepotentialaudience.Theotheroneleadstotheactofpurchasingtheproductsorusingtherecommendedservice.Commercialadsaremuchmorepresente
4、dthroughmassmediaforthereasonthatmanufacturersandcompaniesarewillingtospendalargesumofmoneytomakeacertainproductknownortoboosttheimageofacertainbrand.Comments:Thelearnerexplainedtheclassificationofadvertisementswhichshouldhavebeenplacedintherationale.Forexample:SinceIdecidedtostudythec
5、hemicalscienceandtechnologyEnglishtranslation,Ineedtocollectsometranslations.IrealizedthatIwouldhavetolimitthescopefurther.IcanmanagetodealwiththeEnglish-Chineseonly.Variouscourse-booksontranslationpracticeaboundwithexamples.Buttheyhavetobeusedwithreservationbecausethoseexamples,moreof
6、tenthannot,28aresentencesrandomlytakenfromtheoriginalanditstranslations.IstartwithallkindsoftextbooksonE-Ctranslationpracticewheretheproblemsofsubjectarediscussedwithexamples.Suchsource,however,maynotbesufficient.Inthiscase,IwillhavetoturntobilingualreadingsformoreexamplesIneed,theproc
7、essofwhichcouldbepainstaking.ThelengthoftheselectedworkorportionoftheworkshouldbereasonableforaB.A.thesis.Ifitisaportiontakenfromawork,Ineedtojustifymyselectionofthatportionforanalysis,i.e.,thesignificanceoftheselectedportion.Thefinalchoicewillbewhatevertypeiseasiesttoaccess.Comments
