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1、重庆大学硕士学位论文英文摘要ABSTRACTWiththedevelopmentofeconomyandtheadventofinformationageinourcountry,householdgoodsindustryhadanunprecedenteddevelopmentinthepastfewyears.Butatthesametime,italsotooksomeproblems.ThedevelopmentofTupperware(China)facesgrimtests:slo
2、wingeconomicgrowth,marketbecomingsaturation,strongcompetition,seriousproducthomogeneityandthechangeofconsumerdemand.Basedonthis,thestudythroughtheanalysisofinternalandexternalenvironmentandvaluechain,explorethewayofenterprisedevelopmentinthefuture,ai
3、medatenhancecorecompetitivepowerandstrengthenprofitabilityofthecompany,makeitsustainabledevelopment.Andhopethestudyisusefulforotherenterprisesinthesameindustryandalsothefranchisingenterprises.ThispapertakesTupperware（China）CompanyLimitedasresearchsub
4、ject.Basedonstrategicmanagementtheories,fromtheperspectiveofthebusinesssimulationandvaluechainandadoptsthetoolsofPorter’sfiveforcesmodel,IFEmatrixanalysis,valuechainandSWOTanalysis.Inthewaythatclearenterprise’sexistingproblems,analysisofinternalandex
5、ternalenvironment,choicesofcompanystrategy,safeguardmeasuresofstrategyimplementation,togivethestrategicgoal,thebasicprinciples,specificapproachesandsafeguardmeasuresofstrategyimplementationinfuturedevelopment.Throughanalysisandresearches,thepaperclea
6、rthedevelopmentalstrategiesofTupperware(China)inthefuture:takestherelevantdiversificationstrategyasoverallstrategyandusesthedifferentiatedstrategyascompetitivestrategy.Tupperware(China)shouldmakefulluseoftheseadvantages:extensivemarketingnetwork,abun
7、dantmemberresourcesanduniquemarketingmethods,focusonbuildingtheabilityofR&Dandcustomerservice,makethemasthecorecompetitivepowerofcompany.Changethediscretetransactionmodeofproductsbuyingandsellinginthepastintothecontinualtransactionmodeofsustainingser
8、vice,makethetransitionthatfromaproductssuppliertoaservicesuppliergradually.Andthepaperalsogivesanumberofmeasurestoinsuretheeffectivelyactualizeofthestrategy,suchasadjustthevaluechain,rebuildthecorecompetitivepower,redeploythecompany’sresource,establi
