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1、中文摘要2013年我国的房地产市场依旧十分火爆,房价和交易量依然是进一步走高。这与中央政府调控房价的目标背道而驰,所以中共中央为了将房价控制在合理水平,也将会进一步的出台新的政策,这会让房地产企业感到诸多不适。因此,房地产企业也在积极的向房地产行业的边沿拓展市场,寻找新的利润增长空间,于是有很多的房企盯上了养老地产这个行业。另外,由于我国人口的老龄化日益严重,消费者们对养老产业的要求也越来越高,这样使得我国养老地产行业面临着巨大的机遇和挑战。本文采用了文献分析法、案例分析法和探索性分析法,借鉴国外发达国家在养老地产领域的先进经验,比较分析了我国与国外养老地产行业的发展情况。最后,笔者通过对
2、广东省深圳市JM养老地产做了详细的分析,发现了我国现在养老地产行业主要存在的一些问题。本文对政府和开发商提出若干条建议,希望能对以后政府制定政策和开发商开发养老地产项目有所帮助。关键词:养老地产发展对策项目定位ABSTRACTIn2013,China'srealestatemarketisstillveryhot;thepriceandtransactionvolumeofthemarketisstillhigher.Butitisnotthecentralgovernment’sregulationtarget,soinordertocontrolthehousepriceatareas
3、onablelevel;thecentralcommitteeoftheChinesecommunistpartywillpublishsomenewpolicy,whichwillmaketherealestateenterprisesfeelsomediscomfort.Therefore,realestateenterprisesarealsoactivelytoexpandthenewmarketattheedgeoftherealestateindustry,lookingfornewprofitgrowthspace.Sotheendowmentpropertywillbeth
4、enewtargetofsomerealestateenterprises.Inaddition,theageingofthepopulationbecomesmoreandmoreseriousinChina,thedemandsofconsumersforpensionindustryarebecomingmoreandmore,andtheendowmentrealestateindustryinourcountryisfacinggreatopportunitiesandchallengesinthecondition.Inthisthesis,theauthorhasusedth
5、eliteratureresearchmethod,researchmethod,casestudyandexplores,learnfromforeignadvancedexperienceofdevelopedcountriesintheendowmenttherealestatesector,anddoacomparativeanalysisofthedevelopmentsituationofourcountryandforeignendowmentrealestateindustry.Onthisbasis,theauthordoadetailedanalysistotheJMp
6、ensionrealestateinShenzhen,GuangdongProvince,andfoundsomeproblemsattherealestateindustryofChina'smajorpensionnow.Finally,theauthoralsomadeanumberofgovernmentsanddeveloperssuggestions,hopingtohelpformulatingofthegovernmentpolicyanddevelopingofthedeveloperendowmentrealestateprojectsinthefuture.Keywo
7、rds:Endowmentrealestate,Developmentprospects,Projectlocation目录第1章绪论.............................................11.1分析背景............................................................................................