资源描述：
《基于品牌形象的产品色彩分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、上海交通大学硕士学位论文基于品牌形象的产品色彩分析——以饮料行业为例Thisisanopportunitytostudytheuseoftheabovetwopoints,selectthebeverageproductsofthistypeofresearchplatform,tocolorforthestudy,fromthecolorvision,color,colorandcolordesignofLenovo'spaperanalyzesthevisualimageofthebeverageindustry'sbrandcolordesignedforthebe
2、verageindustryinbrandimagedevelopment,provideapowerfulreference.Researchthroughtheliteraturesearch,marketpracticeandcasestudyanalysis,consumersurveythreemethodsonthecurrentChina'sbeveragemarketintheconsumer,brandandcolorofthebranddrinkscasestoanalyzethevisualimage,combiningpsychology,scie
3、nceandotherbrandsnumerousscientificdisciplinesandknowledgeofcolordesignin-depththinkinganddiscussion.Finally,theconclusionsofempiricalanalysisappliedtothespecificdesign.Beveragebrandimagedesignofthecolorstudyforthebeverageproductsisnotonlythecompletionofcolordesign,moreimportantly,laytheb
4、everagebrandimagecolor,fullyembodiestheconceptofbeveragebrands,andbrandimagecolorcommunicationthroughouttheprocess,thecompletionof"person—Heart—Color—substance"oftheharmonyandunity.Keywords:brandimage,colorsemantic,beverageindustry上海交通大学硕士学位论文基于品牌形象的产品色彩分析——以饮料行业为例目录ABSTRACT..............
5、...............................................................................................................................1第一章绪论.............................................................................................................................................11.1课题分析背景和现状..
6、...........................................................................................................11.1.1社会分析背景.........................................................................................................11.1.2国内外分析现状....................................................
7、.................................................31.2课题分析意义和创新点..........................................................................................................41.2.1课题分析意义.....................................................................................
