a科技公司售后服务战略研究

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1、THERESEARCHOFAFTER-SALESSERVICESTRATEGYFORATECHNOLOGYCOMPANYABSTRACTScienceanalyticalinstrumentationisatypicalhigh-techindustrywhichistheresultofthecombinationofscientificresearchandappliedtechnology.Scienceanalyticalinstrumentationindustryprovidesimportanttoolsandmeansforthedevelopmen

2、tofvariousindustriesofthenationaleconomy,andplaysanimportantroleinthesustainabledevelopmentofthenationaleconomy.Inrecentyears,thescienceanalyticalinstrumentationindustryisfacingwiththeplightofinsufficientdemandinthedevelopedmarketlikeEUandUS.Evenintheworld'seconomichighlightoftheChines

3、emarket,thesameproblemofslowdownindemandcomesoutafterseveralyears’highspeedgrowth.Thewholescienceanalyticalinstrumentationindustryisshroudedintheshadowofthelackofdemandandtheweakgrowth.ATechnologyCompanyisoneoftheworld'sleadingscienceanalyticalinstrumentmanufacturers,whichisalsointhele

4、adingpositionofthe··industryinChinesemarket.Undertheinfluenceofthedownturnmarketenvironment,ATechnologyCompanyisgettingintotroubleofsluggishgrowthandsalesdeclineofanalyticalinstrumentinrecentyears.Astheentireindustryislackofrevolutionarynewproduct,theinstrumentsalesbusinesswillnotablet

5、osupportthecompany'sfuturedevelopmentasexpected.Thus,thecompanymustdevelopnewbusinessandfindnewsourceofprofit.Throughtheanalysisofthepracticeandresearchfindingsonthedevelopmentofthemanufacturingindustry,itisfoundthattheintegrationofthesecondindustryandthethirdindustryisanimportanttrend

6、oftheglobaleconomicdevelopment,andtheservitizationisamajordirectionofthefuturedevelopmentofavarietyofmanufacturingindustries.ThroughtheanalysisofthedevelopmentstatusofATechnologyCompanyanditsmarketcompetitionenvironment,theauthordevelopedthedevelopmentstrategyforATechnologyCompanybased

7、ontherelevanttheoryofstrategicmanagement:tobethepreferentialandreliablebusinesspartneroflabcustomers,thusitmustturnfromanindustryleadingscienceanalyticalinstrumentationmanufacturertoanindustryleadingtotalsolutionprovider,andchangefromtheexistinghardwareproductsbasedbusinessmodeltoser