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ID:27197991
大小:2.25 MB
页数:54页
时间:2018-12-01
《保利地产发展战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、CONTENTS1.Introduction················································································································11.1BackgroundandPurpose····················································································11.2ContentsandMeth
2、ods·························································································11.3IdeasandFrameworks························································································22.SummaryofStrategicBusinessManagementTheory··············
3、···························32.1MeaningofCorporateStrategy···········································································32.2CharacteristicsofCorporateStrategy·································································32.3LevelofCorporateStrate
4、gy················································································42.4StrategicManagementProcess···········································································62.5DevelopmentandSchoolofStrategyTheory··································
5、···················82.5.1EarlyStrategicIdeas·····················································································82.5.2TraditionalStrategyTheory··········································································92.5.3CompetitiveStrategyTh
6、eory········································································102.6CommonStrategicAnalysisTools······································································112.6.1PESTAnalysisModel··························································
7、·························112.6.2Porter'sFiveForcesModel···········································································132.6.3EFEMatrixandIFEMatrix··········································································142.6.4SWOTAnalysis··········
8、··················································································143.ExternalEnvironmentAnalysisofPolyRealEstate············································
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