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1、...手机微博用户的使用与满足研究AbstractWiththedevelopmentofscienceandthediversificationoftherapidgrowthinpeople’sneeds,newmediabegandevelopment,andmicrobologgingisalsoemergedinsuchalargetrend.Althoughfourportalsindomestichavetheyownmicrobloggings,butonlySinaMicroblogccupiedthedomin
2、antleadership,retainthestrongactivityandextensivesocialinfluencewhichtheotherthreemicrobloggingscannotrunafter.somoreresearchonSinaMicrobloghasauniversalvalue.Now,becauseoftheacceleratedpaceofpeople’slife、thepopulorofsmart
mobilephoneandthedevelopmentofCommunicationsn
3、etwork,Cellphonehasbeen
thefirstchoicewhenpeopleconsideredtheyneedsonsurfininternetinsteadof
PC.Asanewcommunicationplatform,Mobilemicroblogginghasmoreandmore
imprtantimpactonpeople’sdailylives,networkbehavior,expression,mediause
etc,whichmakeusesandgratifivationsstudy
4、becomemorecomplexanddiversery
underthetimeofWe-media.WhyAudiencechoiceMobilemicrobloggingtofulfillthemownneeds,howto
fullymeetuser’srealityneeds,howtoachievethehealthydevelopmentof
microbloggingproducts,andhowtoenhancetherequrementofpeople’susesiswhat
Iamconsidering.I
5、naddition,Ineedtonoteisthatasanalternativetousingforms,
theusesandgratificationsofmobilemicroblogginghasbothgeneralcommonon
microbloggingalsohasitsownuniquepersonalitywhichmobilemediagave
it.Therefore,whenstudytheusesandgratificationsofmobilemicrobloggingI
consideredt
6、hegratificationsaboutmicroblogging,alsothinkoutthelevelof
satificationonmobiletopeoplewhichattachedtothemicroblogging.Ieventuallyrecoveredthroughanonlinesurveyof300questionnaires.Survey
showsthatmobilemicroblogginguserbase,mostlystudentsandwhite-collarworkers
inthe19-
7、29yearoldagegroup.Summedmobilemicrobloggingusersprimarilyfor
communication,accesstoinformation,entertainment,self-realization,interpersonal,
emotionalcatharsis,self-motivationandmotivationtoparticipateinsocialaffairs,in
ordertomeettheiraccesstoinformation,emotionalexc
8、hange,displaythemselves,
leadingpsychological,tools,socialinteraction,participationinmeetingsand......硕士学位论文entertainmentcau