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1、摘要摘要安徽出版集团有组建于2005年，前身是安徽省出版总社。该集团是集图书、报纸、期刊、电子音像产品及网络出版物的编辑出版、印刷、复制、发行、物资供应与经营等业务于一体，又拥有数码传播、数字出版、信息服务等新兴出版业务，兼营房地产开发、商品进出口、医药、内贸等业务的大型文化产业集团。2005年，安徽出版集团在完成集团化组建的同时完成转企改制，该集团的成立是我国出版业全面改革、趋于成熟阶段的产物，并在深化改革中不断发展。集团积极落实“跨行业、跨地区、多元化”发展战略，促进形成主业挺拔，产业规模扩大的格局。通过实施
2、“做强主业，做大产业”的战略，集团实现了惊人的扩张，跻身中国一流出版发行企业。本文分别从四大方面来系统探讨安徽出版集团的跨行业经营战略：其实施跨行业经营的缘由，实施跨行业经营的途径，实施跨行业经营的策略及其在跨行业经营中面临的问题和对中国图书出版业发展的启示，力求梳理出安徽出版集团跨行业经营模式的完整脉络。关键词安徽出版集团跨行业经营IAbstractAbstractAnhuipublishinggroup,foundedin2005,formerlyknownaspublishedCNSinanhuiprovi
3、nce.Thegroupisacollectionofbooks,newspapers,periodicals,electronicaudioandvideoproductsandnetworkpublicationofeditingandpublishing,printing,copying,distribution,materialsupplyandmanagementbusinessasawhole,anddigitalcommunication,digitalpublishing,informations
4、erviceandotheremergingpublishingbusiness,engagedinrealestatedevelopment,importandexportgoods,medicine,domestictradeandotherbusinessofthebigcultureindustrygroup.In2005,anhuipublishinggroupincompletingenterprisesgroupformedatthesametime,theestablishmentofthegro
5、upisChina'spublishingindustryproductofcomprehensivereform,thematurestage,andconstantlydevelopedindeepeningthereform.Group,activelyimplementthe"inter-trade,trans-regional,diversifieddevelopmentstrategy,promotetheformationoftallandstraight,thepatternofindustria
6、lscale.Byimplementingthestrategyof"strengthenitsmainbusiness,todobigbusiness",thegroupimplementedastartlingexpansion,publishingcompaniesinChina.Thispaperrespectivelyfromfouraspects:systemofanhuipublishinggroup,cross-industrybusinessstrategy:thecauseofitsimple
7、mentationofcross-industryoperation,implementationofcross-industryoperation,implementationofcross-industrybusinessstrategyanditsinthecross-industrybusinessarefacedwiththeproblemandtheenlightenmenttoChina'sbookpublishingindustrydevelopment,strivetocreatethecomp
8、letecontextsofanhuipublishinggroup,cross-industrybusinessmodel.KeywordsAnhuipublishinggroupmultisectoraloperationII目录目录绪论··································································
