斯伯润饮品市场营销策略研究

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1、目录目录1绪论.............................................................................................................................1 1.1分析背景及意义.............................................................................................1 1.1.1行业背景.................................

2、..............................................................1 1.1.2斯伯润饮品概况...................................................................................2 1.1.3分析的意义...........................................................................................2 1.2分析内容与方法.......

3、.......................................................................................3 1.2.1分析内容...............................................................................................3 1.2.2分析方法.............................................................................

4、..................3 1.2.3分析思路...............................................................................................3 1.3文献综述...........................................................................................................5 1.3.1外国文献综述............................

5、...........................................................5 1.3.2国内文献综述.......................................................................................6 1.4分析综述...................................................................................................9 2相关营销理论与分析工具

6、综述...............................................................................10 2.1传统营销理论概述.......................................................................................10 2.1.14Ps营销策略理论.............................................................................10 2.

7、1.24Cs营销策略理论.............................................................................10 2.2SWOT分析工具.............................................................................................11 3斯伯润饮品营销环境分析......................................................................

8、.................123.1斯伯润饮品外部环境分析