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ID:27037740
大小:819.50 KB
页数:42页
时间:2018-11-30
《基于供应链管理的ZG钢贸公司渠道策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、华中科技大学硕士学位论文AbstractTherearemorethantwohundredthousandcompanystakepartinthesteeltrading,whichcontributetwo-thirdsofthevolumeoftradeinthewholeindustry.However,thefactofdisordercompetitionandpooreffciencybecomethemainobstacleforfurtherdevelopmentoftheindustry.Weshouldattributetheseprobl
2、emstothelackoftransactionmode,lowmarketaccessandlowconcerntration.Withtheeconomicrestructuring,thecontradictionbetweensupplyanddemandbecomemuchmoreobviously.Thetraditionalmodethatamerchantgetstherewardfromthestrategyofmakingsellingpricehigherthanpurchasepriceishardlytomakecompanysgetp
3、rofit.Companyswithsteeltradingbusinessareinapassivepositionbecauseofbeingshortofresourceacquisitionfromupstreamandhardlytonegotiatethepricefromcustomer.Beforewritingthethesis,Ihavecollectedanumberoftheorycontentsaboutsupplychainmanagementandmarketingchannel.ItakethecompanynamedZGforex
4、ample,andthenreviewthesituationofitsmarketingchannel.Thearticleprobescauseswhichmakeproblemsindailyoperationsfromtheseaspects:businessmode,customerstructure,productstructure,andgivessomesuggestionsencloseabouthowtoextensiontheindustrialchain.Inordertoestablishcooperativerelationshipwi
5、thsupplier,thecompanycanchoicesomesmallandmidsizeenterprisesthatoperationsteadilyastheobjects,takepartinthebusinessasagentserviceformaterialpurchaseandproductsale.Asofferingserviceforcustomer,thecompanycouldattempttoprovidedistributionservicesforbuildingsiteandmanufacturingenterprises
6、.Inaddition,thecompanyalsocouldexpandbusinesstonon-steelbusiness.Finally,Ishouldconsidertheimportanceaboutorganizationalsystem,communicationforinformation,developingabilityofgroup.Keywords:SupplyChainManagementExtensionserviceChannelimprovementII华中科技大学硕士学位论文目录摘要.......................
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