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1、REPORT专业:工商管理名字年级:金龙熙（留学生）:2007工商管理1班学号:6007308547课目:组织行为学AstudyonstrategiesofthemultilateralMega-WholesalersForentryintoChina-FocusedonE-MARTCasestudies-Chapter1Introduction1.1BackgroundandPurposeChina'sdomesticmarket,weshouldbethesecondoftheworld'splan
2、tTransformedintotheworldmarketandasof2010,"China'seconomyChina'seconomyMustnotlookat'istheword.Theworld'sbesttechnologyandmanagementknow-firmsTherighttodeployarmedengageinaheatedcompetitioninChina,whileChina'seconomyinthelow-levelasintermediate,andadvanc
3、edastepback,ratherthanrisingtothelowestlevelandwillsoonitselfasthefinest.ThispowerofChinaSouthKorea'seconomicfuturetobedrilledthatcanbeChina'seconomyChina'seconomy.Only,anditonlyfigurestounderstandandtreatChinawithaviewtoChina,wehasdominatedthebusiness.H
4、owever,thereisnosuchoddsinclude:Chinaalongsideus,andalreadysomeofusruntothelead.IsTodaywearetheNo.1exportmarket,astheNo.1foreigninvestorinChina.Greatenvironmentandgooverandstandithegateagain,here'swhy.1.2MethodsandConfigurationChinaStatisticalYearbook,in
5、themiddleofShinsegaeE-E-MARTwebsite,eachdocumentCasestudyutilizingdatafromalargediscountstoresanddistributorsinKorea,ChinathroughToderivetheexpansionstrategyand,SWOTanalysisandsubsequentmarketingstrategyChinesemarketwouldliketowishtobuild.Chapter2compani
6、esinChinainKoreamarket,themotivationsanddistributionWaytoinvest2.1SignificanceandmotivationforenteringtheChinesemarket2010OneofChina'seconomicissueswithChina'sGDPtoovertakeJapanG2isemergedas:JapaninAugust2010,20102.4-quarterGDPinChina.Anddidnotannounceth
7、atin20104.21.29onetrillionquarterofJapan'snominalGDP.And$1.38trilliondollars,Chinahasachieved.Whenevaluatedbasedonpurchasingpowerparity,China.Japanisalreadybeyondtheworld'ssecondplacewasthelocation66).UniversityofPennsylvaniaAlanSternRobertSummersAccordi
8、ngtoastudybyProfessorAspurchasingpowerwhenevaluatingChinaovertookJapanin1994,alreadytheworld's#2economyhasemergedasChina'spercapitaGDP,butJapan's1/10,Astheworld's100top-levelstressedthatdevelopingcountriesarestilldistribut
