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1、-态化的发展趋势，讨论了将利益相关者诉求引入到SWOT内部要素分析的必要性与迫切性，提出“SWOT迭次分析方法”的概念，并重点论述了不同利益相关者诉求对企业内部要素的影响机制和表现形式；再次，“SWOT迭次分析”也意味着战略管理决策过程的调整，要开发与利益相关者诉求相适应的战略决策过程，通过将利益相关者诉求渗入内部因素分析，重新进行SWOT组合分析，并制定不同的反应策略。最后，本文认为还需要建立与利益相关者顺畅的沟通渠道以及相匹配的企业文化等支持体系，以保障“SWOT迭次分析法”的更好运行。关键词：利益相关者，企业
2、社会责任，SWOT迭次分析方法，企业战略III---ABSTRACTDuringtheglobaleconomicstructureadjustmentandthebackgroundofincreasinglyseriousenvironmentalproblems,thesustainabledevelopmentofenterpriseshasbecomemoreandmoreattentionable.Ontheonehand,Sustainabledevelopmentrequiresenterprise
3、sintheprocessofseekingtheirownsurvivalandsustainabledevelopment,shouldnotonlyconsiderthecurrentdevelopmentneeds,andtoconsidertheneedsofthedevelopmentofthefuture.Bothtomaintaintheexistingcompetitiveadvantage,andtheabilityofsustainabledevelopment.Ontheotherhand,
4、italsorequiresenterpriseincreatingprofits,torealizeenterpriseprofitsatthesametime,alsoundertaketoshareholders,employees,consumers,andthenaturalenvironment.Enterprisesemphasizemoreontheirowndevelopmentintheprocessoftheattentiontoperson'svalue,theemphasisoncontr
5、ibutiontothesociety,toenvironmentandresponsibility.Thereisaclosecorrelationwiththeenterprisestakeholdersappealhappeningatanytimechange,andtheappealtotheenvironmentalandsocialresponsibilityhasbecomemoreandmorestrong.Enterprisestoachievethegoalofsustainabledevel
6、opment,ithastomaintainalong-termcompetitiveadvantage.Itmustbeadaptedtothesocialenvironment,alsomustbearthecorrespondingsocialresponsibility,handlerelationshipswithstakeholdersbetter,weighthedemandsoftheenterprisestakeholders,tomaintaintheenvironmentandecologic
7、alresourcesandcoordinated.ThetraditionalSWOTanalysismethod,however,conditionsforenterpriseinternalfactorsanalysis,oftenwithoutintroducingstakeholderdemandstointernalfactorsanalysis,staticanalysisoftheinternalstrengthsandweaknesses.Alongwiththeenterprisestrateg
8、icmanagementincreasinglyshowsthecharacteristicsofdynamic,systematic,moreandmoreurgentlyrequestustoupdatemoreeffectivewaytofurtherscrutiny.Theintroductionofstakeholderdemands,compli
